Trust in prior marketing research is considered to be the milestone in the dealing between\ntwo entities. Likewise, information systems� researchers considered customer�s trust in eServices\nto be an essential element in accepting such services. In the case of internet banking\nservices (IBS) in the Jordanian context, the early stage of trust will be under investigation\nsince the majority of people are not adopters for IBS. The main aim of this paper is to identify,\ndefine, and categorise the factors that influence Jordanian�s initial trust in IBS. A systematic\nqualitative literature survey approach has been adopted and reports the following categories:\nfirstly, trust bases category includes: personality-based trust, cognition-based trust\n(Reputation), institutional-based trust (structural assurance); secondly, Information\nTechnology category includes website factors (security, privacy, and general online\nexperiences); thirdly, social factors (national culture); finally, diffusion of innovation factors:\nRelative advantages and compatibility. The selection of the previous factors depends on the\nuser characteristics (no prior experience in IBS), and context characteristics (national\nculture of the Jordanian context). These factors can be useful for increasing organisations�\n(i.e. banks) understanding and addressing customer�s initial trust in IBS in the Jordanian\ncontext.
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