The phenomenon of technological innovation assumes paramount importance with respect to\r\nsolving a system of interrelated constraints involving both, the satisfaction of a demanding\r\ncustomer for quality, service proximity and the concern for profitability. However, the adoption of\r\nthese innovations by bankers is not as systematic as expected. Thus, this paper aims to identify the\r\nmain factors beyond the adoption of e-banking innovations using a method other than those\r\neconometric.
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