The reimbursement model for pharmaceutical care remains a barrier to successful widespread\nimplementation of pharmacist-provided services. In some instances, community pharmacists have\nbeen successful in obtaining direct compensation for services from patients; however, evidence\nsuggests that lack of patient demand for pharmacist-services may ultimately undermine the campaign\nfor widespread third-party payment. The purpose of this study is to conduct a secondary\nanalysis of data indicating consumer/patients� rationale for not purchasing pharmacist-provided\ndisease management services when offered the opportunity to do so in community pharmacies.\nOur review of the data indicates that while financial concerns are clearly important in consumer\ndemand for pharmacist-provided services, other considerations exist. The consumer/patient belief\nthat pharmacist-provided services are duplicative or that these services are not needed are\nsignificant barriers to overcome. Intensive education and marketing campaigns are needed to\nsway consumer opinion on the value of pharmacist-provided services.
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