The Cordoba Guitar Festival is one of the most important cultural events in Spain.\nThis article analyses the musical preferences, satisfaction, attitudinal loyalty, and behavioural loyalty\nof spectators who attended the 36th festival held in July 2016, as well as the festivalâ??s economic\nimpact on the city. These characteristics of the public give rise to the four hypotheses of this study.\nTo achieve this aim, a structural equation model (SEM) was used. The results..........
Loading....