The nature of the relationship between immersion and gameplay experience is investigated, focusing primarily on the literature\r\nrelated to flow. In particular, this paper proposes that immersion and gameplay experience are conceptually different, but\r\nempirically positively related through mechanisms related to flow. Furthermore, this study examines gamers� characteristics to\r\ndetermine the influence between immersion and gameplay experiences. The study involves 48 observations in one game setting.\r\nRegression analyses including tests for moderation and simple slope analysis are used to reveal gamers� age, experience, and\r\nunderstanding of the game, which moderate the relationship between immersion and gameplay experience. The results suggest\r\nthat immersion is more positive for gameplay experience when the gamer lacks experience and understanding of the game as well\r\nas when the gamer is relatively older. Implications and recommendations for future research are discussed at length in the paper.
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