A mobile coupon (m-coupon) can be presented with a smartphone for obtaining a financial discount when purchasing a product\nor a service. M-coupons are a powerful marketing tool that has enjoyed a huge growth and diffusion, involving tens of millions of\npeople each year. We propose an architecture which may enable significant improvements over current m-coupon technology, in\nterms of acceptance of potential customers and of marketing actions that become feasible: the customer does not need to install\nany dedicated app; an m-coupon is not bound to any specific device or customer; an m-coupon may be redeemed at any store in a\nset of potentially many thousands of stores, without any prior arrangement between customer and store. We are not aware of any\nproposal with these properties.
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