The rise of digital technologies has profoundly transformed sports practices in Senegal, influencing both sports culture and community participation. This study adopts a socio-historical approach to analyze the impact of digital media on these dynamics by exploring the social, cultural, and economic changes brought about by this transformation. Specifically, the study highlights the role of online platforms, social media, and mobile applications in promoting sports and creating new virtual communities. It also examines the interaction between Senegalese culture and new forms of sports communication, emphasizing both the challenges and opportunities for preserving local sports traditions. By analyzing the evolution of both traditional and emerging sports through a digital lens, this study sheds light on how the internet is reshaping sports practices and economic models in Senegal, contributing to a deeper understanding of the impact of digital technologies on the country’s social and cultural dynamics in the sporting world.
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