Wire coating process is a continuous extrusion process for primary insulation of conducting\nwires with molten polymers for mechanical strength and protection in aggressive environments.\nNylon, polysulfide, low/high density polyethylene (LDPE/HDPE) and plastic polyvinyl chloride\n(PVC) are the common and important plastic resin used for wire coating. In the current study,\nwire coating is performed using viscoelastic third grade fluid in the presence of applied magnetic\nfield and porous medium. The governing equations are first modeled and then solved analytically by\nutilizing the homotopy analysis method (HAM). The convergence of the series solution is established.\nA numerical technique called ND-solve method is used for comparison and found good agreement.\nThe effect of pertinent parameters on the velocity field and temperature profile is shown with\nthe help of graphs. It is observed that the velocity profiles increase as the value of viscoelastic\nthird grade parameter �² increase and decrease as the magnetic parameter M and permeability\nparameter K increase. It is also observed that the temperature profiles increases as the Brinkman\nnumber Br, permeability parameter K, magnetic parameter M and viscoelastic third grade parameter\n(non-Newtonian parameter) �² increase.
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