This paper provides an overview on branding and promotion trends in cosmetics and fast moving consumer goods (FMCGs) world. Cosmetics can be defined in a non Pharmacopoeial way as any preparation, which when used in a directed manner, should add beauty or appeal to the look of the user/consumer. On the other hand, FMCGs are products that are sold fast and become indispensable part of consumers’ life/life style (perhaps because of repeated and violent promotions and advertisements). Organizations brainstorm, decide and create new products segment, then they push these products’ promotional material almost in every household through vigorous and rigorous marketing. This is ensued by showing the benefits of these unique products. Before few years there was launching of fairness cream which almost attracted most of the dusky girls. After capturing the market, strategies were shifted to fairness cream for men (Image 1).
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