In today’s society, the fastest and most active technology in the field of information technology is multimedia technology, which is the focus of the development and competition of the new generation of electronic technology. Computer technology, text, image, sound, animation, video, communication, military, finance, and a series of functions are integrated into one, which is multimedia technology. With the help of the increasingly popular information network, multimedia technology realizes the global networking of computers and the sharing of information resources, so it is applied in many industries and changes people’s lives subtly. It is necessary to innovate the methods and methods in the multimedia environment, redefine the current situation of the application of multimedia in rural areas, and analyze the method of applying multimedia e-commerce in rural enterprises, which is the main core of promoting rural education informatization in rural enterprises. However, there are some problems in its e-commerce methods and concepts. Here, it mainly analyzes how to correctly apply modern multimedia for e-commerce so that it can truly enter into rural enterprises. With the rapid development of computer technology, the computer-based multimedia foundation plays an important role in the production and life of human beings, and it is profoundly affecting the progress of the world economy and science and technology. Multimedia equipment can fully mobilize villagers’ enthusiasm for learning, and the rational application of multimedia equipment can effectively improve the efficiency and quality of e-commerce. Therefore, this article will discuss the development trend of multimedia technology on the basis of discussing the current situation of multimedia technology. This paper focuses on analyzing the significance and specific strategies of applying multimedia equipment in rural revitalization e-commerce, in order to improve the level of rural revitalization e-commerce. Through data analysis, it is found that the application of multimedia has increased the level of rural revitalization e-commerce by 32.74%.
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