Current Issue : October-December Volume : 2024 Issue Number : 4 Articles : 5 Articles
This paper presents a comprehensive review of LinkedIn strategies for lead generation. Covered strategies include profile optimization, content marketing, engagement tactics, targeted outreach, paid advertising, and data-driven optimization. The review employs a diverse approach, utilizing academic databases such as ABI/Inform Complete and Business Source Premier, along with Google Scholar. Search terms like “LinkedIn marketing” and “lead generation” were combined with related concepts for a thorough search. Inclusion criteria were focused on recent, peer-reviewed articles and industry reports to ensure a deep understanding of effective LinkedIn strategies. A snowballing technique was used to enhance the comprehensiveness by identifying additional relevant studies. Key takeaways include optimizing profiles, prioritizing content quality, engaging actively, conducting targeted outreach, utilizing paid ads, and employing data-driven optimization to generate high-quality leads and convert them into customers. In the competitive B2B landscape, LinkedIn offers prime opportunities for lead generation. This paper outlines a strategic framework emphasizing these approaches, adapting to evolving trends and leveraging analytics to ensure long-term success in cultivating leads and loyal customers on LinkedIn....
This study investigates the implementation and perception of Corporate Social Responsibility (CSR) within the public relations (PR) industry in Poland, with a focus on PR agency employees. Using a survey distributed among 192 PR professionals, this research evaluates the role of CSR in enhancing corporate reputation and engaging stakeholders, as well as its incorporation into PR strategies. The results indicate a significant alignment between CSR and PR practices, underscoring their combined effectiveness in fostering a positive corporate image. However, the findings also reveal a gap in the widespread understanding and integration of the CSR principles within PR efforts. The study advocates for further research on effective strategies that merge CSR and PR, with the aim of increasing both the societal and economic recognition of responsible business practices....
Despite their large numbers, the vertical growth of micro, small, and medium enterprises (MSMEs) is not readily apparent, even though they have a substantial impact on Ethiopia’s economy. Earlier studies have underscored enterpriserelated factors as hindrances to the expansion of MSMEs. However, entrepreneurs are blamed for their limited practice of innovative marketing that the researchers wanted to verify whether marketing innovation can positively influence the growth of MSMEs in Ethiopia. Therefore, the major objective of the study was to examine the effect of competency and marketing innovation on the growth of MSMEs in the Ethiopian business environment taking marketing innovation as a mediating variable. To collect data, researchers used a stratified random sampling technique and obtained data from 288 owner–managers of micro, small, and medium enterprises. The results of the study revealed that competency has a significant direct effect on enterprise growth. However, the study also found that the effect of competency on innovation and the effect of innovation on enterprise growth were not statistically significant. These findings suggest that competency directly influences the growth of enterprises, while the impact of innovation on growth is not evident in the context of Ethiopian enterprises. The negligible impact of competency on marketing innovation, coupled with the minimal effect of marketing innovation itself, suggests that entrepreneurs may not be prioritizing the adoption of innovative marketing strategies, assuming they can sell their existing products. However, such an approach is typically short-sighted and could leave the business exposed to future vulnerabilities. This study adds to the body of knowledge by indicating that marketing innovation does not mediate between competency and the growth of MSMEs. Instead, it is the competency of entrepreneurs that has a direct and exclusive impact on growth....
This study analyzes the mechanisms by which short-time work (STW) schemes affect firm’s employment adjustments, using establishment-level data during the Great Recession from Japan. The findings show that STW leads to a decrease in both hiring and separations, with no significant positive effect on net employment. The observed curtailed hiring can be explained within the context of how STW promotes labor hoarding. STW encourages firms to maintain redundant employment by subsidizing the costs of labor hoarding. The excess labor surplus in firms adopting STW diminishes the incentive to recruit new workers in anticipation of the recovery period. Furthermore, as firms generally lack the motivation to hoard marginal workers, STW may exacerbate job security disparities between regular and marginal workers. These findings have important implications for policy evaluation, emphasizing the need for a comprehensive understanding of the potential adverse consequences of STW on labor market entrants and marginal workers....
Organizations that embrace innovative business strategies position themselves well for success. In this evolving technological landscape, businesses are increasingly focused on understanding consumer behaviors and preferences to tailor their products and services effectively. Notably, integrating neuroscience has become pivotal in achieving these goals, requiring its incorporation throughout various business processes. This comprehensive research review conducts a meta-analysis, synthesizing findings from numerous studies on applying neuroscience across diverse business domains. The primary objective is to identify innovative neuroscience approaches that can significantly revolutionize businesses. Through a meticulous literature exploration using PRISMA analysis, we discerned broad themes and further refined them into critical sub-themes. This thematic categorization enables a focused examination of each area of business research. The findings in this study uncovered vital intersections between neuroscience and business, offering valuable insights for corporations and researchers. In essence, the integration of neuroscientific techniques and artificial intelligence (AI)-based softwares into business practices is no longer optional, but a necessity for businesses to stay competitive in today’s fast-paced world. This study, therefore, plays a crucial role in connecting the state-of-the-art tools and techniques in neuroscience and traditional business practices. It paves the way for a new era of business operations, where science and technology work hand in hand with commerce to create a more prosperous and sustainable future. In conclusion, the paper emphasizes the importance of incorporating neuroscience techniques and newly developed AI-based softwares into business practices. This integration can yield precise and favorable outcomes, offering businesses the tools to thrive in an ever-changing market environment....
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