Current Issue : July-September Volume : 2026 Issue Number : 3 Articles : 5 Articles
Artificial intelligence (AI) is rapidly reshaping modern marketing practice, yet whether this technology will ultimately advance or hinder diversity, equity, and inclusion in the marketplace remains unknown. On the one hand, AI promises to deliver better, more powerful services and products to a wider customer base. On the other hand, however, AI is replicating biases, threatening learning opportunities, and may ultimately be at odds with human autonomy. To advance the academic discourse in this area, the current article synthesizes existing research on diversity, equity, and inclusion related to AI‐driven marketing. It then proposes an integrative framework to illustrate and discuss a series of transformational developments across three dominant themes: (1) from design to practice, (2) from implementation to integration, and (3) from evaluation to empowerment. Building on these perspectives, a future research agenda then directs attention toward grand challenges and trends in a customer‐based view of diversity, equity, and inclusion in AI‐driven marketing, ultimately seeking to realize genuine impact for both marginalized and general consumers. Taken together, this article offers insights for researchers, marketers, and policymakers interested in navigating diversity, equity, and inclusion while leveraging the power of AI‐driven marketing....
With the rapid development of higher education and diversified funding sources, university budget management has become increasingly crucial in resource allocation and strategic implementation, while also facing more complex risk challenges. Based on the COSO internal control integration framework and considering the public welfare and complexity of university budget management, establishing a scientific and efficient risk prevention system has become a key task in financial management. This paper first analyzes the practical significance of risk prevention in university budget management. It then focuses on the entire process of budget preparation, execution, and supervision to identify current risk points and internal control deficiencies. Finally, it proposes specific design approaches for a university budget management risk prevention system from five dimensions: control environment, risk assessment, control activities, information and communication, and supervision evaluation. These insights provide theoretical support and practical references for universities to enhance budget management capabilities and mitigate financial risks....
ServiceNow implementations evolve through frequent configuration changes, scoped application releases, and scheduled platform upgrades. These changes elevate regression risk across mission-critical workflows in ITSM, HRSD, CSM, and custom business applications. The Automated Test Framework (ATF) provides platform-native, repeatable functional testing intended to detect regressions prior to production promotion. Nonetheless, many teams encounter brittle UI steps, nondeterministic data, and permission mismatches that erode trust in automation outcomes. This paper presents a reliability-centered adoption strategy for ATF comprising: 1) a taxonomy of common failure modes in ServiceNow-native automation, 2) a pattern catalog designed to reduce flakiness and maintenance cost, and 3) a continuous verification blueprint that integrates risk-tiered test suites into CI/CD pipelines. We describe actionable practices that emphasize impersonation discipline, deterministic fixtures, state-based assertions, diagnostics at intermediate checkpoints, and synchronization on business signals rather than fixed delays. We also propose metrics— including flake rate, suite runtime, and mean time to diagnose—to guide continuous improvement. The approach helps organizations achieve upgraderesilient test suites, faster triage, and trustworthy release gates....
Family businesses constitute complex organizational systems in which stress manifests uniquely due to the overlap of family and business subsystems. Stress affects not only the well-being of family members but also operational efficiency and the long-term sustainability of the enterprise. This study aimed to investigate the sources of stress and the strategies employed to manage it within a small family-owned business operating in the field of antenna and internet systems. Data were collected through in-depth interviews with two participants, the founder (father) and a newly integrated family member (son), providing qualitative insights into their experiences during the integration process. The analysis identified role conflicts, high workload, and the overlap of family and professional responsibilities as primary sources of stress. To address these pressures, the founder implemented deliberate mechanisms, including the gradual introduction of the new family member to business operations, clear separation of professional and family roles, continuous open communication, and strategic delegation of tasks. These strategies effectively reduced tension, fostered trust, and maintained both a supportive working environment and healthy family relationships. The findings demonstrate that, although stress is inherent in family businesses, it can be constructively managed to support business growth, enhance family cohesion, and ensure the continuity and sustainability of the enterprise. This study highlights that recognizing and addressing stress through structured strategies is essential for the long-term success of family-owned businesses....
This research paper explores how retailers based in U.S. change their operations and strategies in response to tariff shock, especially the U.S.-China trade war of 2018-2022. The current research has evaluated tariff effects on trade movements and market prices and consumer benefits, yet it lacks understanding of how retail managers perceive and handle these matters at their organizational level. The research addresses this knowledge gap through interviews with retail managers, procurement officers and supply chain directors who made business decisions because of the tariffs. The research will use the interpretivist phenomenological approach to interview 10 - 12 participants who had to make tariff-related decisions in their business. The resulting information will be reviewed with thematic analysis while NVivo qualitative software will help with the analysis. The research design enables researchers to identify patterns in managerial views and organizational approaches including supply chain adjustments and pricing decisions and vendor interactions and leadership responses to trade uncertainties. The research findings will provide three significant benefits. To begin with, they will add qualitative insight to the literature since it is quantitative research that is dominant in the field. Second, they will produce insights that are practical to assist the retail managers to enhance resilience in their supply chains, optimize their pricing mechanisms, and transform organizational practices amidst tariff shocks. Third, they will contribute to policy discussions by providing firm-level insights into the impacts of trade policies on business behavior with implications that are frequently ignored in macroeconomic analyses....
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