Current Issue : July-September Volume : 2026 Issue Number : 3 Articles : 5 Articles
In 2022, the Inflation Reduction Act (IRA) marked a pivotal shift in U.S. healthcare reform, particularly targeting the escalating costs of prescription drugs. The IRA aims to reduce prescription drug costs, expand benefits, and improve federal healthcare’s sustainability by introducing inflation rebates, Medicare Part D redesign, and allowing price negotiations for expensive prescription drugs (American Action Forum, 2022; KFF, 2024). This paper evaluates the IRA’s impact on Medicare beneficiaries, drug manufacturers, generic markets, and future pharmaceutical innovation. It also analyzes the legal difficulties aroused by stakeholders in the pharmaceutical industry and estimates potential extended outcomes for the U.S. healthcare and pharmaceutical landscape. Drawing on global pricing strategies, this analysis also highlights how U.S. policy innovations align or diverge from international regulatory frameworks (Sarnak et al., 2017; Tevis et al., 2024). This research paper also comments on how the IRA is incorporating financial policy tools with directives of public health, possibly working as an example for value-driven compensation in countries with wealth. The law’s conceptual framework merges market corrective methods aimed to settle pricing transparency and asymmetry in information in the pharmaceutical industry using Keynesian interventionist principles. The act could be the catalyst in the creation of private-public partnerships to reconsider the cycle, such as the innovation-to-market for vital drugs....
In recent decades, AI has proved crucial to electronic business. Its rapid expansion has altered online shopping habits. In this study, we use the Technology Acceptance Model (TAM) to look at AI in the context of online shopping. We want to see how AI adoption can help businesses make more money, work smarter, and reach their goals in the digital market. E-commerce shoppers were polled online. Our data analysis using Partial Least Squares (PLS) Smart. The popular TAM was chosen to assess e-commerce AI technology acceptance. The study found that Subjective Norms and PEU positively affect Perceived Usefulness (PU) and attitudes towards usage. PU improves how people feel about using something and their plans to do so. However, the findings do not indicate a significant effect of trust on perceived usefulness or usage. The urge to deploy AI technology ultimately improved its application. This study enhances our theoretical and practical understanding of the TAM model in e-commerce. It helps entrepreneurs maximize AI use with the TAM model....
In the global automotive industry, electric vehicles (EVs) are receiving a lot of attention due to the rapid advancement of battery technology and the growing demand for sustainable development. This research investigates the differential effects of single and multi-business model car companies on consumers’ Purchase Intentions for Electric Vehicles (PIEVs). Single-business model companies specialize exclusively in EV production, while multi-business model firms operate across both traditional and EV segments. A quantitative research design is employed, integrating marketing theory and consumer behavior analysis to explore the company type, marketing strategy, and consumer perception interact to shape PIEVs. Data are collected in China through a structured questionnaire survey grounded in the 4C marketing framework, operationalized through key consumer perception constructs including perceived innovation, consumer trust, brand familiarity, and perceived risk. Data analysis is conducted using SPSS and PLS-SEM software, incorporating reliability testing, CFA, and SEM to analyze model fit and validate hypotheses. Results reveal that SBMT firms significantly influence PIEV (p < 0.001). For MBMT firms, BF is (β = 0.25, p < 0.001) positively affected intention, while PR is negatively impacted intention (β = –0.27, p = 0.001). The comparative analysis demonstrates that SBMT firms generate stronger PIEV through focused strategies and clear environmental positioning. By providing a comparative viewpoint on how various business models affect consumer purchasing decisions in the EV market, this study advances both scholarly knowledge and methods of management....
This study investigates the economic and marketing impact of Taylor Swift’s high-profile relationship with NFL player Travis Kelce on Kansas City Chiefs jersey sales. Leveraging sales data, media coverage, and social media engagement metrics from July 2023 to February 2024, the research applies an interrupted time series design to examine shifts in consumer behavior following Swift’s first NFL appearance in September 2023. Findings reveal a significant uptick in Travis Kelce jersey sales coinciding with the pre-registered media events defined in the methodology, suggesting that these events are associated with shifts in merchandise consumption patterns. This paper contributes to the sports marketing literature by highlighting the economic potential of cross-industry celebrity affiliations and offers practical implications for brand partnerships and fan engagement strategies....
The main purpose of this study was to redesign a shortest path route for ALIMENS Gas Company which is situated in Tarkwa, to one of their distribution centers which is in SAMREBOI. The results depict the shortest path from TARKWA ALIMENS GAS COMPANY to SAMREBOI is TK-PT-TB-ESWA- AK-SB. In addition, if the shortest path model strategy is implemented on this distribution channel, there would be a total reduction of 34 km which will help reduce the total distance thereby reducing fuel cost. Based on the findings, there is a need for ALIMENS GAS COMPANY to adopt shortest path model strategy, since they are facing problems with their lead time. In this case, products will be distributed on time whilst cutting down cost....
Loading....