Frequency: Quarterly E- ISSN: 2231-2609 P- ISSN: Abstracted/ Indexed in: Ulrich's International Periodical Directory, Google Scholar, SCIRUS, Genamics JournalSeek, EBSCO Information Services
Quarterly published in print and online "Inventi Rapid: Business Research & Reviews" publishes high quality unpublished as well as high impact pre-published research and reviews catering to the needs of researchers and professionals. This journal invites theoretical and empirical scholarly papers and case studies relating to broad fields of accounting, banking, finance economics, management, marketing, business law and related disciplines.
An organization understands that effective compensation and benefit plans are critical to success in today’s highly competitive business environment. A shortage of qualified talent and demand for more stringent executive accountability and long term commitment has been increased. Compensation is the cornerstone of any organization’s talent management strategy. It drives lone term planning for a company and effects key performance drivers of the workforce. Compensation has become a key issue for the high performance organization, as the employee and management systems utilized by the organizations must be reinforced through the reward structure....
Audio-Visual advertisements are those sensory objects or images which initiate or stimulate and reinforce learning. Visual advertisements are instructional that can be seen, but cannot be heard. Audio advertisements are instructional that can be heard but not seen. Audio-visual advertisement is relatively new and under researched area of advertising. Despite its growing popularity, few research studies have examined the potential benefits and limitations of this exceptional strategy. This study reports the results of an empirical investigation that examines how modifying reference to the peripheral brand influences consumers perceived associations of advertised brands, as well as their attitudes toward the advertisement and intentions to purchase either brand. The results revealed that conviction, true information about the products, reinforcement or remembrance, clarity of the advertisement, highly relevant information about the products, effective presentation were closely related with effectiveness of T.V. ads on consumer purchase decision....
GST is known as the Goods and Services Tax. It is an indirect tax which has replaced many indirect taxes in India such as the excise duty, VAT, services tax and almost 23 types of indirect taxes have been abolished. It was introduced so that the taxpayer doesnâ??t have to pay a lot of different non-direct taxes 23 and one can pay the single unified GST once. GST is an indirect tax Structure designed to game-changing reform for the Indian economy and growth of our country. GST will be the best example of co-operative federalism. This reform will promote â??Make in India,â?? help exports and thus boost employment while providing enhanced revenue.â? The GST Rates for medicines were decided by the GST Council in the meeting held on 3rd June, 2017 Medicines and pharmaceuticals are classified under the 37th chapter of the HSN Code. As per the councilâ??s decision, GST is levied under five different rates, namely NIL, 5%, 12%, 18% and 28% based on the HSN code of the item. It has benefited to Pharma sectors and make the taxation easier as compared to the current taxation system. The proposed study is designed to know the impact on GST on Pharma Sector. The Study is Exploratory in nature and Secondary Data has been used for the study. The data will be collected from different Journals, Periodicals, Newspapers and Internets....
The paper basically based on the secondary date and is a honest attempt of the researcher to find the results. The findings of the paper are concluded with the increasing trend of fast food industry in India. Despite the challenges and problems of the fast food industry in India it has recorded phenomenal growth during last decade. The fast food industry has captured the customers of the age between 20 to 35 in a larger scale, but still the Indian culture is attached to the cultural cult and traditional approach towards the purchasing, hence India fast food industry has to think to overcome the problem of cultural and traditional approach effect on the minds of the customers. The scene of the fast food industry in India has a chance to grow in a faster rate, as of today Indian customers are thinking to buy and eat the products of the fast food industry because it is very convenient and very easily available to the customers....
Advising or in current fad Consulting has always been demanding and lucrative profession, being dreamed by not only few but many management graduates. Consulting during some decades has been mostly looked upon to deal with the changing dynamics of doing business. More and more companies are knocking at the doors of good and astute business consultants, to seek advice on increasing Below The Line (BTL) as well as Above The Line (ATL), bottom lines, in simple words, the profits. Keeping in view of it, the dynamics of Consulting too gets changed. Thus, becoming a consultant according to the needs of the present market, is not an easy cup of tea. The present letter to editor, thus, focuses on the qualities and remedies of overcoming the issue of becoming a Consultant, to the todays need....
The study aimed at assessing the effect of insured satisfaction on increasing sales. The study was mainly looking at quality services of “zavaree agency” of “razi insurance company”. From the study researcher identifies that most of respondents are educated and also the insured are satisfied. They are aware of insurance service. Some of respondents tell us that they receive short message, calls and letter from insurer on their birthdays and they said this insurance agency has friendly behavior with them. At last between 3 hypothesis of this research all of them was supported. And researcher indicated that the relationship between insured and insurer was friendly, insured were satisfied with the service they get from their insurer and also there was a strong relationship (r>0.90) between insurer satisfaction and increasing sales....
From the study researcher identifies that most of the insured’s believe that relationship between them and Asia insurance is very cordial. Also we find out from insurance personnel responses that claims are only rejected when they are not valid. Some of respondents made us to understand that they do receive complement from their insurers on their birthdays, children’s birthdays and also during festive periods they send them souvenirs. At last between 3 factors that effect on success in insurance industry one of them was not ok in this insurer and H3 was rejected but H1 and H2 was supported....
Loading....