Frequency: Quarterly E- ISSN: 2231-265X P- ISSN: Abstracted/ Indexed in: Ulrich's International Periodical Directory, Google Scholar, SCIRUS, Genamics JournalSeek, ScienceCentral, JOURNAL directory, EBSCO Information Services
Quarterly published in print and online "Inventi Rapid: Retailing & Consumer Services" publishes high quality unpublished as well as high impact pre-published research and reviews catering to the needs of researchers and professionals. This interdisciplinary journal focuses on rapidly developing and converging fields of retailing and services studies, particularly, distribution and selling of goods, retailing of professional services such as health and law, retailing of consumer services such as transportation, tourism, leisure, and personal financial services.
Indian retail is a booming sector and mainly organizing retail sector is witnessing a radical change. Indian consumers are looking for product variety as well as different retail chain resulting increase in retail chain. One of the internationalized retail format is discount store format. Managing this particular retail format in Indian culture needs an understanding of Indian customers perception towards the discount store format. Shopping motive is an important functional element to lead the shopper to market place. Shopping motives changes based on culture, retail format, economic and social environment. This study identifies the driving shopping motives of Indian discount store shoppers . A total of 270 sample is taken out of which 252 are considered for the final study. Factor analysis extracts three shopping motives, two of which relate to hedonic shopping motive and one to utilitarian. The factors are named as diversion, socialization and utilitarian. Other three dimensions of the study are store attributes, shopping outcomes and shopping perceived cost. Under each dimension factors related to discount store are identified. The identified factors can be the key for discount stores for understanding their shoppers....
This study analyses the impact of customer satisfaction on economic success considering as an example the organic food retail trade. Furthermore, the influence of customer satisfaction on customer loyalty is examined. The study is based on 885 customer interviews and an analysis of management ratios of 11 organic food shops. The results show that customer satisfaction is a relevant key to economic success. Regression analysis results show, that some 45 % of sales per m² can be explained by the overall satisfaction of customers. The collateral inquiry of customer and shop data allows the confirmation of an essential economic effect. A further analysis identifies the quality of goods, the consulting and service, the atmosphere, the price-performance ratio and the trust in employees as main determinants of customer satisfaction. In a second step the influence of customer satisfaction on the willingness to change shops is analysed. The results of an online survey among 170 customers show that customer satisfaction and commitment are necessary preconditions for the economic success of small organic food shops, but they are not sufficient to explain customer loyalty....
There is profusion of confectionery products available in the market. Advertising is the means by which goods and services are promoted to the people. The researches have been conducted on some people to check the influence of advertisement to build the perceptions. But as a result advertisements are helpful in creating awareness among the people, but failed to build strong perceptions in consumer’s mind. Motivation can be given to consumers for buying a certain product to create awareness among the people. Any business is impossible to survive in the market without advertisement of its products. In modern time, advertisement plays a significant role in human life. From life till death, a person use to get fully surrounded with advertisement. In the study, we have taken opinions from some different age group people to give us their views on advertisement. The present study focuses on identifying the influence of advertisements on the buying behaviors of the consumers with reference to confectionery industry....
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