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Quarterly published in print and online "Inventi Impact: Retailing & Consumer Services" publishes high quality unpublished as well as high impact pre-published research and reviews catering to the needs of researchers and professionals. This interdisciplinary journal focuses on rapidly developing and converging fields of retailing and services studies, particularly, distribution and selling of goods, retailing of professional services such as health and law, retailing of consumer services such as transportation, tourism, leisure, and personal financial services.
In order to accelerate the transformation of offline retailers and improve sales by using big data technology, this paper proposes a
data-driven customer profile modeling method based on the collected historical purchase records of offline consumers. This
method is mainly divided into three aspects: (1) an incremental RFM model is designed to classify the value of historical
consumers and support the dynamic update of the model, which is more efficient than the traditional RFM model; (2) the
commodity preference of different types of customers is analyzed by the TGI model, so as to guide the retail terminal to optimize
the marketing strategy; (3) a commodity purchase behavior prediction model based on LSTM is proposed, which can predict the
commodity that each customer may purchase in the future, so as to optimize the retail strategy. According to extensive experiments
based on a true tobacco dataset, the incremental RFM model can save 80% more time than the traditional method, and
our proposed prediction model can achieve 59.32% accuracy, which is better than other baselines....
Customers are an integral part of any business; therefore, organizations have
to build their customer loyalty in order to achieve long-term profitability.
Supermarkets, in their efforts to achieve customer satisfaction, try to be more
creative and engaged with their customers in order to get their loyalty. This
study aims to explore the relationship between customer satisfaction and
customer loyalty in supermarket retailers in Jeddah city, Saudi Arabia. In addition,
factors affecting customer loyalty and customer loyalty programs are
analyzed by conducting an empirical study. The results show the factors that
encourage customer loyalty to a specific supermarket are the location of the
supermarket, price, variety of products, promotion activities and membership,
Customer complaint behavior (CCB) is defined as an action that is associated
with the evaluation of the consumer experience with the consumption of the
product. The product consumption outcome may be positive or negative depending
upon the quality of the product and the needs of the consumer. The
current research aims to contemplate online consumer behavior and its relationship
with the online retail sector. It was found that by developing interactive
platforms, the consumers can directly connect with the company and
share their grievances and feedback with them. It will help the company to get
understanding the needs and wants of the consumers and modify the product
or service accordingly to meet their demands. It also includes adopting different
marketing tools such as affiliate marketing, referral marketing, blogs,
and social media marketing that are used by online retailers to improve consumer
This exploratory study focused on the characteristics of the social media consumer and the non-social media consumer, and then compared the two groups over a two-year period (2010 and 2012). The exploratory study used two versions of a questionnaire, in which one version was directed to those who registered for at least one of the social media and a second version, which was directed to those who did not register for any of the social media. A plethora of demographic and psychographic variables were used in identifying both groups in both years, including Internet characteristics and information regarding the social networks adopted by social media consumers and their social media uses. Several hypotheses were proposed to compare these two groups. The hypotheses examined innovativeness, risk aversion, brand loyalty, and Internet satisfaction, which are salient variables for the marketer who is utilizing or considering utilizing social media. There were significant differences for innovativeness, risk aversion, and Internet satisfaction. The findings provide support for this latest Internet communications vehicle as a viable tool for marketers, particularly those who introduce new products and services to the marketplace....
TheÃ?Â competitiveÃ?Â natureÃ?Â ofÃ?Â theÃ?Â contemporaryÃ?Â \r\n\r\nbusinessÃ?Â scenarioÃ?Â requiresÃ?Â productivity-drivenÃ?Â \r\n\r\norganizationsÃ?Â toÃ?Â beÃ?Â awareÃ?Â ofÃ?Â theÃ?Â efficiencyÃ?Â levelÃ?Â ofÃ?Â theirÃ?Â \r\n\r\ndealers.Ã?Â TheÃ?Â recentÃ?Â economicÃ?Â andÃ?Â financialÃ?Â crisisÃ?Â hasÃ?Â \r\n\r\nhighlightedÃ?Â theÃ?Â needÃ?Â forÃ?Â effectiveÃ?Â evaluationÃ?Â methodsÃ?Â \r\n\r\ngoingÃ?Â beyondÃ?Â theÃ?Â limitsÃ?Â ofÃ?Â traditionalÃ?Â performanceÃ?Â \r\n\r\nassessmentÃ?Â methodologiesÃ?Â inÃ?Â theÃ?Â retailÃ?Â industry.Ã?Â TheÃ?Â \r\n\r\nautomotiveÃ?Â industryÃ?Â isÃ?Â noÃ?Â exceptionÃ?Â toÃ?Â thisÃ?Â logic.Ã?Â InÃ?Â thisÃ?Â \r\n\r\nsector,Ã?Â traditionalÃ?Â methodsÃ?Â areÃ?Â oftenÃ?Â basedÃ?Â onlyÃ?Â onÃ?Â \r\n\r\nmarketÃ?Â shareÃ?Â performances,Ã?Â ignoringÃ?Â theÃ?Â keyÃ?Â roleÃ?Â ofÃ?Â \r\n\r\ninput-outputÃ?Â ratiosÃ?Â onÃ?Â theÃ?Â overallÃ?Â productivityÃ?Â ofÃ?Â theÃ?Â \r\n\r\nparentÃ?Â company.Ã?Â FollowingÃ?Â thisÃ?Â lead,Ã?Â inÃ?Â thisÃ?Â paperÃ?Â weÃ?Â \r\n\r\nproposeÃ?Â aÃ?Â methodÃ?Â toÃ?Â evaluateÃ?Â theÃ?Â performanceÃ?Â ofÃ?Â \r\n\r\ndealershipsÃ?Â takingÃ?Â intoÃ?Â accountÃ?Â bothÃ?Â theirÃ?Â marketÃ?Â shareÃ?Â \r\n\r\nperformancesÃ?Â andÃ?Â theirÃ?Â efficiency.Ã?Â InÃ?Â orderÃ?Â toÃ?Â assessÃ?Â \r\n\r\ndealershipÃ?Â efficiencyÃ?Â weÃ?Â useÃ?Â theÃ?Â DEAÃ?Â technique,Ã?Â andÃ?Â \r\n\r\napplyÃ?Â theÃ?Â proposedÃ?Â methodologyÃ?Â toÃ?Â aÃ?Â multinationalÃ?Â \r\n\r\nautomotiveÃ?Â companyÃ?Â consideringÃ?Â itsÃ?Â ItalianÃ?Â dealerÃ?Â \r\n\r\nnetwork....
In this paper, we show that it is possible to estimate discount rate or cost of\ncapital in the calculation of customer lifetime value (CLV) for a company\nusing numerical methods instead of the traditional financial approaches. We\npropose an estimation formula for retention period that the company\nshould keep the customers in order to gain certain benefit from them. We\nalso apply our theoretical approaches to the Mongolian mobile service at\ncompany level using statistical data from 2005 to 2016. Some numerical results\nare included....
In this paper, the author examines the development of the spatial distribution of housing\nprices. Due to consumer preferences for access over amenity value, there is a spatial disparity\nof housing prices. According to AlonsoÃ¢â?¬â?¢s extension of von TÃ?Â¼nenÃ¢â?¬â?¢s theory, the relationship\nbetween housing prices in urban and rural areas tends to follow certain principles. This\nrelationship is more often negative than positive, i.e. the price of a standardized unit of\nhousing declines with increasing distance from a central business district (CBD). It has been\ndocumented that this relationship is negative for Iceland, as well as in many regions of other\ncountries. It is argued here that this relationship has become increasingly marked in Iceland,\nmost likely due to the altered household preferences and structural changes. A macro panel\ndata set from Iceland will be used, representing several essential variables of the residential\nhousing market for 79 municipalities in Iceland from 1981 to 2006....
In recent years, there has been a dramatic growth in credit card usage among the people. This increase in\nthe number of people holding credit cards and incurring credit card debt has generated concern that these people\nare overextended and unaware of the long-term consequences associated with severe indebtedness. Credit card\nunhealthy practices become been a world-wide challenge in the global business environment. The effect of default\nhits not only the victim, but also the banks, credit card companies, merchants and even the economies....
The relevant literature suggests that ownership structure is one of the main corporate\ngovernance mechanisms influencing the scope of financial performance. The aim of this\nstudy is to investigate the relationship between ownership structure and financial\nperformance of listed beverage food and tobacco companies for the period of 2010-2015.\nThis study also examines the impact of ownership structure on financial performance. The\nsample consists of 10 listed beverage food and tobacco companies in Sri Lanka. In this study,\ndata was collected from secondary sources and hypotheses are examined by using PearsonÃ¢â?¬Å¸s\ncorrelation and regression analysis. The results reveal that ownership concentration and\nforeign ownership structure are positively correlated with financial performance of listed\nbeverage food and tobacco companies while institutional ownership structure isnÃ¢â?¬Å¸t\nsignificantly correlated with financial performance. It is also found that there is a significant\nimpact of foreign ownership structure on financial performance. Higher the foreign\nownership structure in listed beverage food and tobacco companies, the higher the financial\nperformance which is preferable for the shareholders and it improves the wealth of\ncompanies....
In recent years, China’s international e-commerce has developed rapidly and
has a huge demand for professional talents. This paper aims to investigate the
ability and skills required by international e-commerce enterprises for employees
and develop the competency model so as to cultivate international
e-commerce talents who meet the demand. It employed a mixed research design
and selected participants from small and medium-sized international
e-commerce enterprises in one province in China. Questionnaire and interview
were employed to collect data, which were analyzed by descriptive statistics
and content analysis. It was found that competencies required of international
e-commerce talents included three parts: foreign language competencies,
competencies of international e-commerce and qualities of international
e-commerce talents, based on which the competency model of international
e-commerce was developed....
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