Current Issue : July - September Volume : 2014 Issue Number : 3 Articles : 6 Articles
Food is always viewed as an indispensable household necessity.\nBased on the 2009 Family Income and Expenditure Survey (FIES), 42.6%\nof the total expenditure of a typical Filipino household is solely being\nallocated for food (Limtingco, 2012). As the growing demand for food\ncontinues to escalate, fast food providers had proliferated both in the metro\nand rural provinces to help augment the need. In effect, the demand for\nhuman workforce for these companies had also escalated. However, at\npresent, no available literature had yet explicated on the current\npsychological condition of the working personnel of these companies. Thus,\nthis research is an exploratory attempt meant to delve on the various\ntypologies and severity of stressors currently experienced by the food\nservice personnel in the Philippines. Furthermore, this study statistically\naccounted for the coping mechanisms used by the fast food service\npersonnel in treating their work related problems....
This communication aims to identify factors supporting the acceptance of IT by nurses in\nMorocco. It referred to a reduced version of UTAUT model and added the trust construct to\nstudy this acceptance. The study was conducted in health public and private hospitals in Agadir\ncity, South of Morocco. It revealed that only Social influence and Trust influenced significantly\nthis acceptance....
This research is aimed at measuring the effect of market based\ncapabilities on corporate result. The objectives of the study were to\ndetermine the relationship between market capabilities and market share, the\nrelationship between information technology and productivity, and the\nrelationship between customer relationship management and brand loyalty.\nSeries of questions were asked using the questionnaire adopted by the\nresearch and three hypotheses were proposed and tested in the study. To\ndetermine the capabilities and organization performance, a sample of 100\nconsumers and 50 employees were drawn respectively. The data was\nanalyzed using simple frequency tables, regression analysis and Pearson\nproduct moment correlation. Finally, the analysis shows that market\ncapabilities has a large influence on organizational performance in its\nindustry. Based on the above findings, there is need for organizations to\nrecognize their capabilities that will ensure organization performance....
The allocation of limited resources to effectively\npromote tourism is one of the most important issues in\nthe tourism industry, especially in tough economic times.\nThis paper seeks to investigate the relative importance of\nthe key factors affecting tourism performance by\napplying the fuzzy analytic hierarchy process (FAHP)\nmethod. Specifically, the paper identifies the factors and\nsub-factors of the hierarchical structure from the\nliterature relating to tourism performance. The\nframework based on the AHP method is then proposed to\ndetermine the relative weights of the factors and subfactors\nin contributing to tourism performance. An\napplication case related to the Vietnamese context is used\nto illustrate the proposed framework. The results of this\nstudy consolidated the tourism theory and suggested\nrecommendations and solutions for the Vietnamese\ntourism industry. The proposed framework could be\nused by a group of decision-makers to achieve a\nconsensus, as well as deal with uncertainty in the\ndecision-making process. The findings of the study may\nserve as a tool for assistance for planners in improving\nthe efficiency of tourism performance....
The purpose of this study is to analyze issues related to the marketing of travel agencies. Specifically, the causal\nrelationships among selection criteria of tour products, travel decision-making, post behavior, evaluation of the travel\nagency are verified by the results of a survey of those who travel overseas. The test of the hypotheses involving\ncausal relationships in the existing travel decision-making model and relationships between post-travel behavior\nand evaluation of the travel agency showed positive relationships. In other words, major factors for selection\nattributes of tour agencies have a positive impact on purchase of tour products and its positive evaluation showed\nthe positive casual relationship with satisfaction and repurchase of tour products. Also, satisfaction with travel and\ndecision-making for repurchase of tour products resulted in selecting the same travel agency or resulted in a positive\nevaluation of the travel agency brands. However, given that this exploratory study is based on the existing study\nthat was conducted by applying the concept of evaluation of the travel agency, it may cause objections to the results\nwith respect to statistical verification. In addition, this study is limited in that it did not analyze structural causal\nrelationships among overall concepts and thus implications from the business perspective need further investigation....
The main objective of the study is to identify the leadership style that is being practiced by\nlibrarians in university libraries. In this quantitative study, questionnaire was used to collect\ndata from 201 librarians of four universities in Malaysia. The results indicate that librarians are\npractising more on transformational leadership style ((M = 4.01) followed by laissez-faire\nleadership style (M = 3.73). Transactional leadership style (M = 3.67) is the least practised as\ncompared to the transformational and laissez-faire leadership style. In addition, transactional\nleadership style showed significant difference among age groups. The result further indicated\nthat there were significant differences on transformational leadership and transactional\nleadership between levels of positions and working experience of respondents. The outcome of\nthis study is expected to assist practitioners to recognise their styles of leadership and find\nother factors that can help them to engage with subordinates in the organisation....
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