Current Issue : July - September Volume : 2014 Issue Number : 3 Articles : 5 Articles
This research was purposed to establish the effect of attitude toward using, perceived\r\nusefulness, perceived ease of use and perceived compatibility on intention to use\r\nE-Marketing of small and medium sized business owners in the three southern border\r\nprovinces of Thailand (Yala, Pattani and Narathiwas provinces) A questionnaire-based field\r\nsurvey was conducted to collect data from 430 participants. The data were analyzed and nine\r\nhypotheses were tested using structural equation modeling (Partial least square method in the\r\nSmartPLS application program). Results show that attitude toward using E-Marketing is the\r\nmost influence factor that affecting on intention to use E-Marketing....
The paper is aimed at the identification of firm-level innovation strategies and their\r\ncompetitiveness across sectors and countries. The types of innovation strategies are identified\r\nbased on exploratory techniques that are applied to CIS6 microdata. The data includes 60\r\ninnovation variables from 16 European countries, 12 core and 19 additional industrial sectors.\r\nThe total sample size equals 127,674 firms. The dispersion of the emerged innovation\r\nstrategies across the sample countries and sectors is presented as well. Firm competitiveness\r\npattern typical of the innovation strategies is also assessed. The suitability of the established\r\ninnovation strategies for other than CIS6 economies is defined, thus allowing for the\r\ngeneralization of the results at the global level. For this purpose, the data of the Institutional\r\nProfiles Database III from 123 countries are employed.\r\nBoth the identification of the competitiveness pattern along the emerged innovation strategies\r\nand the possibility to generalize the results at the global level are novel for this strand of\r\nwork. From the practical perspective, the findings enable firms to better evaluate the\r\nappropriateness of the relevant economies to their innovation strategies. Thus, for instance,\r\ninstitutional contexts of some economies can be considered to be suitable for the most\r\ncompetitive innovation strategies, but firms in these economies do not fully utilize this\r\npotential. Hence, the findings could be used by them as the guidelines for further innovation\r\ndevelopment....
In this paper the implementation of the Ethic of products and services\r\nthat exists in the Republic of Macedonia iz analyzed. Therefore, the research\r\nconducted in this paper shows the products and services which are been\r\noffered in Macedonia and how they manage to adhere to standards based on\r\ntheoretical and empirical research. It is emphasized the need for companies\r\nto focus on issues related to ethics and the application of this process to\r\nenterprises in the Republic of Macedonia (specifically Pollog Region). To\r\nanalyze this effect, it is necessary to use the method of surveying with\r\ncustomers in the Republic of Macedonia. The analysis was based on 50\r\ncustomers on Pollog Region, which clearly ilustrates how ethical are\r\nproducts and services of these companies and how consumers fail to\r\ndistinguish between ethical and unethical products. However, with data\r\nprocessing, is concluded that consumers have a relatively good knowledge\r\non ethical products and services; hence, products and services that the\r\ncustomers consume in this region are much less and are based on ethical\r\nstandards....
The current paper presents findings on key decision-making styles adopted by retail shoppers\r\nand how such styles are influenced by gender, age, education, income and marital status in an\r\nattempt to facilitate a sound understanding of retail shopping behavior. The sampling unit\r\nconsists of the general shopping public whose age ranges from 18 to 64 years residing in\r\nGaborone and Francistown. Gaborone and Francistown are the two largest cities with a\r\ncombined population of approximately 20% of the two million people in Botswana. Data was\r\ncollected by way of mall intercepts from a sample of 894 retail shoppers. Findings reflected\r\nthat retail shoppers in Botswana are best described by three decision-making styles ââ?¬â? time\r\nenergy conserving, perfectionism and fashion-hedonistic consciousness. Time energy\r\nconservers were found to be old and less educated males. Perfectionistic shoppers were\r\nyounger, more educated and married females. Fashion-hedonistic consciousness was common\r\namong older and married female shoppers. It is crucial for retailers to have an extensive\r\nknowledge of the role of demographics on consumersââ?¬â?¢ decision-making styles in order to\r\nensure competitive advantage through the use of appropriate marketing strategies....
This study showed how the structure of the retail industry has been transformed since\r\n1920s in Turkey by the new retail formats. The Turkish retail industry has been developing\r\nsince 1980s. It had too many foreign operations and Turkish retailers have begun to enter\r\nforeign countries for a long time. Turkish operations in Albania were analysed since Albania\r\nhas taken too much investments that leading to retail development and Turkey was the thirdlargest\r\nforeign direct investor in Albania. The study analysed secondary data about retail\r\nindustry in Turkey and Albania. It aimed to explain the history of retail industry in Turkey\r\nand show the situation of Albania in retail development. The study was original because of\r\nthe lack of academic research focused on Turkish retailing and Turkish investments in\r\nAlbania. Future research may be related to the measuring the incentives and obstacles of\r\nTurkish investments in Albania with a field study....
Loading....