Current Issue : July - September Volume : 2015 Issue Number : 3 Articles : 4 Articles
Nowadays, the use of celebrity endorsement in product marketing and advertising is one of the major factors in companies� promotion strategies. Celebrities as one of the major tools in advertising can lead to encourage consumers to use specific products and corporate loyalty because of their special and unique abilities or characteristics.\n\nStudy result show that the celebrity endorsement has a positive effect on corporate image, corporate credibility and corporate loyalty. Moreover corporate image have a positive effect on corporate credibility and corporate credibility have a positive effect on corporate loyalty....
This paper provides insights into modern retailing, its challenges and implications for retail management in developing countries. On average 17 semi-structured interviews were conducted with retail managers in food, furniture and clothing sectors in thirteen locations across the country. Interviews were followed by two focus groups consisting of retail managers and stakeholders from relevant government departments and support institutions. Findings reveal that influx of large foreign retailers in developing countries has made it difficult for both foreign and indigenous retailers to enjoy competitive advantage. Consumer sophistication also makes it challenging for retailers to meet consumer demands. The lack of local sources of supply, unskilled labour, small population, high rental charges, poor infrastructure, inflation and fluctuating currency increase retailers� costs in an attempt to stay competitive. Finally, product quality declines, bureaucracy in decision-making, poor store image and pressure to meet sales targets, were perceived as common challenges by retailers.\n\n \n\nThis study underscores the dilemma that retailers in developing countries face because of modernization. However, for a more comprehensive assessment, future research could extend to other sub-sectors like electronics, hair salons, auto repairs and the informal sector. A retail association working closely with government to explore means for overcoming retail challenges needs to be established. This study makes a unique contribution by assessing perceptions of retail managers from diverse sectors such as food, clothing and furniture, whereas other studies have concentrated on food retail. This study also focuses on implications of modern retailing in a developing country that has recently experienced substantial transformations that attracted large foreign retailers....
Lufthansa have announced that they plan to stop offering most flights inside Germany and Europe under the name Lufthansa and would instead offer them via its subsidiary German wings. When that happens, the service offeried to passengers changes from what Lufthansa provides to what German wings provides: no longer does everyone get a free newspaper, two free drinks and a snack, and passengers must now pay for one piece of luggage. On German wings flights, these will be options the customer can book in advance and for which they will need to pay extra. This leads us to a major criticism of airlines: that they have created a bundle of services and options in order to apparently give the customer more flexibility, but that what this means in practice is that once several options are actually booked, a flight becomes more expensive than the highly visible price shown on the home page of airline websites. People complain about feeling lost when booking a flight because of hidden costs and unclear price structures. Sometimes they do not understand why paying for one option means getting a different one for free, even if the latter is not interesting for them.\n\nBooking a ticket is a service offered by an airline. In a digitalized world, where you can send and receive an email in a minute, where everybody can place a complaint on a blog and reach millions in a minute, customer service has become more important and even harder. CustomersÃ?¢ââ??‰â??¢ power to influence a companyÃ?¢ââ??‰â??¢s success has as a consequence increased, which makes the area of service especially vital. So the question is: what can an airline do in these times to guarantee sustainable customer service?\n\nThis paper analyses what customers perceive as a good quality service of airlines in the long-termÃ?¢ââ??‰â?¬Å?therefore sustainable Ã?¢ââ??‰â?¬Å? and why they would rather stick with one company rather than with a different one. What do airlines need to be aware of when they create business concepts for online bookers, where the customer has a great choice and relatively easy access to information about all possible offers? And learning about the preferences Ã?¢ââ??‰â?¬Å? how can airlines transform that knowledge into a success strategy?...
Green marketing is all about marketing products that are considered environmentally safe.\nThe purpose of this study is to examine the influence of price, time, and eco-label, on the\nintention of future green products purchasing among young Malaysian. In this study 250\nquestionnaires were distributed. The data was analyzed using reliability test, normality,\ncorrelation analysis, and multiple regressions. The results of this study showed that price, and\ntime have a significant relationship with young consumers� intention to purchase green\nproducts, however, eco-label had no influence on consumers� intention to purchase green products. This research brings a better understanding on young consumers� intention towards\nfuture green purchasing in Malaysia....
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