Current Issue : January - March Volume : 2017 Issue Number : 1 Articles : 5 Articles
This study examines the factors that influence the attitude of customers toward utilization of\ncredit cards among academics at the University of Sri Jayewardenepura, Sri Lanka. 236\nquestionnaires were distributed through Google forms among academics in the Faculty of\nManagement Studies and Commerce and 94 respondents have replied questionnaire back.\nSample of the study is selected based on purposive sampling method.\nThe factors which are included in this study are availability of information, perceived\nusefulness, and characteristics of card issuers, general satisfaction and card use intension.\nMultiple regression analysis is used to determine the most contributory factor that best\npredict the attitude toward using credit cards. According to the results of the study the most\ninfluential variable on attitude towards credit card usage is card used intention followed by\nperceived usefulness and availability of information. The most influential variable is\nexplained 47.4% of the variation in the attitude towards usage of credit cards and the adjusted\nR2 also indicates that the model has good fit: 52.5% variation in attitude towards credit card\nusage is explained by estimated regression equation....
This study examined the impact of working capital management on firm performance using Nestle Food Nigeria\nplc as a case study. The study was anchored on Behavioural Finance Theory, Economic Order Quantity (EOQ)\nModel and Theory of Capital Movement. Secondary data was used for the study and it was obtained from the\nfinancial statement of Nestle Nigeria Plc for the period of 2004-2013. The study made use of Ordinary Least Squares\n(OLS) regression after the data was subjected to unit root test and found to be stationary at levels and are integrated\nof order zero [I(0)]. The findings revealed that a positive relationship exist between Current Ratio (CUR), Quick\nRatio (QUR) and Return on Asset (ROA) and the relationship is statistically significant (p<0.05) and in line with\na priori expectation. The coefficient of determination (R2) for the study is 85.23%. This indicates that 85.23% of\nthe variations in the model can be explained by the explanatory variables of the model. The result shows that the\nmanagement of working capital is important to business organization performance. It was recommended among\nothers that the management of the Nestle Food Nig Plc should pay more attention on the management of quick ratio\nas its management indicates the best way of measuring the amount of the most liquid current assets there are to\ncover current liabilities. Management should therefore aim at higher values of quick ratio as a higher ratio means a\nmore liquid current position of the company which is a good indicator of firm performance....
The sustainable development of the tourism phenomenon and the impact that it produces it is\nimportant not only for the enterprises receiving tourism but also for the economic sectors\ncorrelated with the structures above as handicrafts, trade and services, turning tourism in a\nprimary factor for the economic development of a region or a country.\nTo talk about tourism in a city very rich in \"contrasts\" such as Gjirokastra, is an issue that\ngoes beyond simple economic aspect, generating significant consequences in terms of\ngeography and especially in social level. This is because Gjirokastra is a city with a glorious\nhistory since the fifteenth century, rich in culture, archaeology, enogastronomia (Food and\nwine) and several endless natural beauties. Although is the capital of the most important\ncultural event, the national folk festival which perform the tradition through the art. Shortly,\nGjirokastra is a genuine multidimensional brand; the promotion of it would increase the\nincome, the employment, the consumption and most of all it would transform into in an\ninternational city. Certainly to promote this brand it is needed a coordination between\ndecision-maker institutions and local businesses but above all is necessary an efficient and\ncomprehensive marketing plan that promote \"brand \" pointing at the same time in the centre\nof the universe \"tourist\".\nBased on this affirmation, this paper requires just to give some modest idea on the\ndevelopment of the city image through qualitative and quantitative analysis of data obtained from a sample of tourists visiting various cities in the world and recently have visited the\nGjirokastra....
The main objective of this paper is to examine the relationship between sorghum prices and markets integration\nin Sudan. Other objective is to check the presence or absence of causality between the cointegrated markets if any\npresent. In this study, monthly sorghum prices for a period of years from 2002 to 2010 for eight markets in different\nparts of Sudan were tested spatially; A group of five markets in peaceful regions linked with a net of paved roads\nand shared good trade information flow were tested in addition to three markets in western Sudan, where poor\ninfrastructures and political strife prevails as a result of civil conflicts....
Nowadays, firms try to comprehend crucial factors impacting on consumer behaviour to sustain themselves in\nthe market. Although these factors may vary and depend on many external and internal environmental influences this\nstudy examines the role of branding, promotion and sub-culture in influencing the consumption of breakfast cereals in\nThailand through a qualitative, interpretive approach using as a case study Kellogg�s a well-known international cereal\nbreakfast company. Grounded theory used to analyse findings suggests: branding influences consumer�s purchase\ndecision making in Thailand while age is a contributing factor to consumers� choices and especially with reference\nto breakfast cereals. Hence it is important that firms keep adjusting their marketing strategy in line with the changing\nconsumption patterns if they want to keep themselves ahead of the game....
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