Current Issue : October - December Volume : 2018 Issue Number : 4 Articles : 5 Articles
In this paper, we show that it is possible to estimate discount rate or cost of\ncapital in the calculation of customer lifetime value (CLV) for a company\nusing numerical methods instead of the traditional financial approaches. We\npropose an estimation formula for retention period that the company\nshould keep the customers in order to gain certain benefit from them. We\nalso apply our theoretical approaches to the Mongolian mobile service at\ncompany level using statistical data from 2005 to 2016. Some numerical results\nare included....
This paper simply expands two famous consume functions referring to macro-\neconomics: Keynesian consumption function and Life-cycle consumption\nfunction; attempting to introduce the empirical proxy variance of irrational\nfacts: money illusion and over-reaction, we rebuild a new Keynesian consumption\nmodel and Life-cycle consumption model, both of which are based\non the hypothesis of resident�s irrational behavior. Then we use the new model\nto empirically test the macroeconomic years� data of China�s urban residents\nfrom 1978 to 2013 and China�s rural residents from 1985 to 2013. The\nempirical results show that all residents of China are irrational, however, the\nreasons of cause irrational consumption are different, and the urban residents\nmay be for money illusion, but the rural residents may show over-reaction to\nprice volatility. Finally, we give theory analysis about the differences of the\ntwo irrational consumption behaviors and the results of the paper....
The continued spread of globalization has resulted in levels of global product\navailability that is not only unprecedented, but would have been regarded as\nimpossible not too long ago. Products of almost every conceivable national\norigin (both industrial and fresh agricultural products) are now widely available\nthroughout the world. Because the ââ?¬Å?country of originââ?¬Â (COO) label of a\nproduct is a factor that in many cases influences the buying behavior of consumers,\ngovernment policy makers and businesses know that they need to investigate\nconsumer attitudes toward both domestic and imported products\nand the findings of these investigations need to be used to formulate more effective\nnational ââ?¬Å?buy localââ?¬Â campaigns and marketing strategies. This issue has\nnever been important in Oman than it is now when the country has embarked\non strategies to diversify the economy. The success of the diversification\nstrategies by the Oman government would, among other things, depend on\nthe success of the promotion of ââ?¬Å?locally producedââ?¬Â products. Therefore, investigating\nand understanding consumer attitudes toward both domestic and\nimported products becomes important. This study intends to do just that by\ninvestigating consumer ethnocentrism of Omanis....
With the rapid development of information technology, the relationship between\npeople has expanded upon the real world to the virtual Internet world.\nA new social form of virtual community has been formed. Through virtual\ncommunity, customers can communicate with enterprises to realize convenient\ninformation. Enterprises can also obtain more accurate customer needs\nfrom virtual communities, grasp the trend of market development, and improve\ntheir service innovation ability [1]. However, in reality, the degree of\ncustomer participation in service innovation in virtual communities is not\nideal enough. There fore, it is necessary to study the strategy of customer participation\nin service innovation under the virtual community environment.\nOn the basis of review of literature review, this paper expounds the connotation\nof customer participation in service innovation, then analyzes the characteristics\nof interpersonal interaction in virtual communities and the main\nfactors that affected the process of customer participation in the process of\ninnovation in virtual communities, and puts forward the strategy of customer\nparticipation in service innovation in virtual communities....
Building brand loyalty is very important and very crucial to maintain it. Making\nbrand loyalty is becoming an important element to gain long-term profitability\nand competitive advantage. The objective of this study was to determine\nthe key element and their contribution towards making brand loyalty, so\nthe study shows a significant and positive relationship between brand loyalty\nand the subjected variables, including brand image, customer satisfaction,\ntrust and promotion. This quantitative research was done with a sample size\nof 150 specifically mobile phone users and questionnaire was the tool to collect\ndata which was distributed among mobile phone users all over Hangzhou\nand analyzed through SPSS. It is also observed that data was highly deviated\nfrom variable Promotion and lest with Brand Image which is favorable. All the\nfactors which were subjected to investigate help to take competitive advantage\nand will discriminate brand from several which make customers loyal influence\ncustomers� decision making. It is also found that people become more\nbrand conscious related themselves with brands in order to meet social needs\nwhich make them feel deprive and pursue the repetitive purchase. Fights to\nretain customers become more beneficial for the advancement and invention\nof new technologies. It is found that this competitive environment does not\nallow marketers to take unethical commercial benefits in presence of competitors,\nbut on the other hand, it helps managers to make excellent marketing\nstrategies and advice manufacture to take correct business decisions. Loyalty\nis all about the state of mind, so it assists marketers to understand consumer\nbuying behavior....
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