Current Issue : April - June Volume : 2019 Issue Number : 2 Articles : 5 Articles
The purpose of this article is to investigate different economic cycles and their application\nto the modern international business environment and more specifically the growth\npotential assessment of global companies. Within the framework of the analysis, the cycle\ntheories were classified into short-term and long term. Their applicability to forecasting\ndifferent economic factors such as interest rates, inflation rate and the general state of the\neconomy as well as investment attractiveness and growth potential of various asset classes,\nwas investigated. The special framework was developed to assess the investment\nattractiveness and growth potential of various stocks. Three asset classes from the\nhospitality industry (the total of 15 stocks) were selected for the proposed framework\napplication in order to determine the stocks with the highest investment attractiveness and\ngrowth potential. The obtained results are presented in the article....
The marketing of much of the Moroccan cooperatives has long been marginalized and undeveloped. However, a lot of researchers have noted the importance of using marketing practices especially in such open market that is characterized by the high rivalry on one side and the consumer exigency in the other side. In this context, cooperatives are necessary to develop an inimitable competitive advantage such as the brand to compete not only in the local market but also in the international one. This research examines how the Moroccan cooperative workings in the field of local products internationalize their brand. The article focuses on two points: (a) Marketing mix of cooperatives; (b) Brand values. The study is based on a sample of 30 cooperatives. The main results suggest that the Moroccan cooperative brand values are part of the trust literature and principally the initial trust as an element of the relationship marketing....
The aim of this paper is to study theoretical aspects of export credit insurance\nin the framework of microeconomics and analyze the economic impacts of an\nexport credit program on trade flows within a framework of a microeconomic\nanalysis. A multi-country trade model has been developed based on optimization\nmethods and algorithm. For our theoretical analysis, we consider a\nmulti-country trade model when one of countries imports an export good\nfrom other countries...
In recent years, the international economic development has been continuously\nsluggish. The market environment has been deteriorating, and the\ncompetition has become increasingly fierce. The development of small and\nmedium-sized enterprises is restricted by factors such as capital, talents and\nmarket. With the development of Internet technology, the emergence of\ncross-border e-commerce has attracted the attention of Chinese government\nand enterprises. E-commerce has become a new mode of trade. On the one\nhand, it can solve the problem of insufficient enterprise resources; on the other\nhand, it can realize the rational allocation of enterprise resources. E-commerce\nis of great significance to the development of small and medium-sized enterprises\noriented by foreign trade. It can help small and medium-sized enterprises\neffectively to solve problems in capital, talents and market, and help them develop\nand grow. The rapid development of e-commerce has given rise to a\nnew form of international trade, namely cross-border e-commerce. Its development\nhas a great influence on the development of traditional foreign trade.\nBased on the development status of cross-border e-commerce in China, this\npaper analyzes the influence of the development of cross-border e-commerce\non Chinaâ??s foreign trade mode, and proposes foreign trade pattern transformation\nstrategies in order to provide reference for the development of\ncross-border e-commerce and foreign trade in China....
Innovations are considered under the current conditions as one of the key sources and drivers to strengthen not only the economic but also the social prosperity of countries and their competitiveness. The paper focuses on revealing the relationship between research and development expenditure and the level of global competitiveness and innovation activity of V4 countries. Secondary data representing the Global Competitiveness Index (GCI), the World Competitiveness Index (WCI) and the Global Innovation Index (GII) for the 2011-2016 period were used to assess global competitiveness. Indicators of gross domestic expenditure on R&D (GERD) according to each sector of performance were obtained from the Eurostat database. In the assessment framework of the global competitiveness and innovation activity of the V4 countries, the Czech Republic is the leader, as it has reached almost double the average spending on research and development ...............
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