Current Issue : January - March Volume : 2019 Issue Number : 1 Articles : 5 Articles
Business network positioning is of great importance to a firm. An enterprise\nshould improve its power by managing the relationship with its upstream\nsuppliers and downstream customers within its business network. Toyota is\none of the successful automakers in the early 21st century because of its unique\npositioning and supply chain management. This essay uses five forces analysis\nto study the power of Toyota in the business network and also looks at the\nproblems that Toyotaâ??s position itself has encountered in its implementation\nduring the crisis of the firm. By studying the experiences of its success and\nlessons of its downturn, other firms can improve its management and avoid\nbearing the similar difficulty....
The aim of this paper is to examine the impact of the different leadership styles on employee\nempowerment in the Malaysian retail industry. A quantitative study was carried out to collect and analyse the data. A survey was conducted through the convenience sampling to include\none hundred respondents, who are working in retail organizations in Selangor, Malaysia. The\npersonal data of the respondents were analysed through descriptive analysis. In addition, the\ninferential analysis was employed to test the hypotheses. The results of the study found that\ntwo of the three hypotheses were supported by respondents while another one was rejected.\nThe paper includes research limitations and direction for future research....
In the supply chain system consisting of multiple suppliers and multiple retailers,\nin order to realize supply chain coordination, we studied the ordering\ndecision under the quantity flexibility contract with competition between\nboth sides. On the one hand, from the perspective of suppliers, a satisfactory\nproduction of goods for each supplier was obtained by means of a kind of interactive\nprogrammer step method. On the other hand, from the perspective\nof retailers, because each supplier holds a different preference attitude for\ndifferent retailers, we sort retailers as preference in application of a group decision\nsequencing method of Markov chain. The optimal order quantity of\ngoods for each retailer was obtained at the same time and we prove that it is\nPareto optimal. Finally, we give a numerical example....
This article aimed at identifying, describing, and obtaining deep understanding about channel\nmanagement to reveal the characteristics of relationship-marketing theory. As such, it utilizes\nthe agency theoretical perspective which is occasionally used in prior relationship-marketing\nresearch. The research uses qualitative method based on phenomenology theoretical-design\nand constructivism philosophy to observed fast-moving consumer goods business\nphenomenon within transactional buying-selling process in the channel management structure.\nSuch design will be applied through the mechanism of distribution channels in traditional trade.\nThe result identifies three positions of distribution channels within the agency theory\nperspective: (1) relationship between principal, distributor and promotional agencies in an\nefficient contract position, (2) relationship between distributor, wholesaler and retailer in the\nposition of the realized outcomes, and (3) relationship between wholesaler, retailer and the\nend-users in a pay-offs position. The findings viewed as a constructive way in describing the\nre-design model structure of channel management from the agency theoretical perspective. As\nsuch, the research revealed three characteristics of relationship marketing; exclusive contract,\ndirect competitive, and temporary contract approach. This research implies that the agency\ntheoretical perspective will emerge as a new and prosperous theoretical perspective in the field\nof relationship marketing research in the future. It might be argued that managers in applying\nany relationship marketing approach are advised to stay focused on improving the quality of\nrelationships among the partners covered by each channel-group. Further, it is expected that\nfuture research in the field of marketing management, particularly on relationship-marketing\nresearch, to utilize the agency theory as their theoretical strands....
Showrooming has deeply affected the retail market in the past decade. As\nconsumers became able to easily compare prices on their mobile devices, they\nstarted using retail stores to try on and experience products and then they ordered\nonline the lower priced versions they liked best to be delivered directly\nto their homes. As retailers are trying to adapt to the showrooming challenges\nand the shift to online purchases, stores are increasingly adopting showrooming\nas a new selling format. We present examples of successful showrooming\nand develop a framework for when the new selling format can be expected to\nbe used....
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