Current Issue : July - September Volume : 2019 Issue Number : 3 Articles : 5 Articles
We develop a dynamic control model of a monopolist composed of two profit centers, e.g., an operations department in charge of\nthe product innovation and amarketing department controlling advertising effort as well as the retail price.Meanwhile, knowledge\naccumulating in product innovation and advertising effort which lead to reducing the corresponding investment cost is considered.\nThe customer inverse demand function depends jointly on the quality level as well as the product goodwill which can be improved\nby product innovation and advertising efforts. Our results show that the learning rates of product innovation and advertising effort\naffect the product innovation and advertising effort investments level. In addition, comparedwith the administered transfer-pricing,\nthe negotiation between the two departments results in a lower transfer price as well as a higher retail price. In the meantime, the\nadvertising effort is lower while the quality improvement effort is higher.What is more, higher profits to both departments and the\nfirm can be brought about by the negotiation means....
Although numerous studies have examined consumer preference for organic foods, few have focused on consumer willingness to\npay (WTP) for organic labels from dissimilar countries or certifiers. We conducted a choice experiment to examine how Chinese\nconsumer ethnocentrism and trust on organic labels and certifiers may affect their WTP for organic labels from different countries\nas well as for different certifiers. Chinese consumers did not show a high level of ethnocentrism, and this may lead to inconsistencies\nin their WTP for organic labels. Significantly, consumer preferences for certifiers did not change remarkably with the\nincrease in consumer ethnocentrism. Chinese consumers generally preferred organic labels from developed countries (or USinvested\norganic certifiers). With increases in the trust in labels, consumer WTP for each type of organic label increased in general,\nbut the difference between WTPs for organic labels from different countries decreased. Similar results were observed in consumer\nWTP for certifiers. Determining distinct preferences for organic labels from various sources and countries can be a valuable\nreference for manufacturers or international certification service providers to choose target markets and for governments to\nestablish their certification systems....
The electronic commerce (e-commerce) market is experiencing explosive growth. Millions of retail network firms compete in the\nvirtual e-commerce market. A key aspect of online trading is emotional intelligence: these retail firms adopt emotional tactics to\nattract and retain customers. This article evaluates the emotional intelligence of small retail e-commerce network firms. By analyzing\nthe emotional information transmitting process, we propose a framework to measure virtual emotional intelligence abilities in\ne-commerce. Based on that framework, we adopt the ELECTRE III multicriteria evaluation method to evaluate the emotional\nintelligence of some small retail network firms on the TAOBAO e-commerce website. The results show that a correlation exists\nbetween emotional intelligence and sales in a network environment. Thus, improving virtual emotional intelligence abilities is\nimportant for retail network firms to increase customersâ?? satisfaction, gain competitive advantage, and promote their sales in the\ncurrent information society....
Under the background of new retail, many E-commerce giants at home and\nabroad have started to open offline stores, and claimed to incorporate the\nconsumption experience of offline stores into the superior future strategies.\nBased on the literature review and practical research methods, this paper explores\nthe characteristics of this new E-commerce offline store which involves\nonline and offline consumption experience features, and constructs the consumption\nexperience dimensions belonging to the E-commerce offline store:\nsensory experience, emotion experience, service experience, convenience experience,\ninteraction experience....
In the past, the research on complaints mainly focused on employee-employer\ndichotomy, focusing on the impact of employee complaints on employee\nperformance. But in the actual work, front-line service workers and consumers\nhave a lot of service contacts. If consumers witness complaints from\nfront-line service workers, what impact will it have on corporate brand attitude?\nBased on the third-party perception perspective and the theory of\nmoral justice, with perception of corporate morality as the mediating variable,\nthis paper verifies that perceived corporate controllability by first-line\nservice employeesâ?? complaints can significantly affect consumer brand attitude,\nand introduces the boundary condition of perceived employee complaints.\nWhen perceived employee complaints are health factors, the more\ncontrollable the first-line service employeesâ?? complaints are perceived. The\nhigher the perceived corporate ethics, the lower the consumer brand attitude.\nWhen perceived employee complaints are motivating factors, there is\nno difference in the impact of perceived corporate controllability and low\nperceived employee complaints on consumer brand attitude. The paper\nexamines the impact of corporate controllability on consumers perceived by\nthe complaints of front-line service employees witnessed by consumers. It\nalso studies the spillover effect of employee complaints from the perspective\nof third-party perception, which has important guiding value for guiding\nthe management of front-line service employees and sustainable development....
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