Current Issue : April - June Volume : 2012 Issue Number : 2 Articles : 5 Articles
This paper presents an integrated fuzzy approach for selecting a marketing strategy. In the integrated approach, fuzzy concepts are used for decision-makers� subjective judgments to reflect the vague nature of the selection process. Fuzzy AHP and VIKOR are included in the integrated approach. Fuzzy AHP is used to determine the fuzzy weights of criteria and sub-criteria because it can effectively determine various criteria�s weights in a hierarchical structure. VIKOR aims to rank strategies with respect to the sub-criteria. We apply the integrated approach in real case to demonstrate the application of the proposed method....
Theories explaining adoption of technology have developed significantly over the last few decades. From the initial interest on individual�s adoption of innovative technology, some studies have implicitly and explicitly applied the theories to examine a firm�s decision to adopt technology. This study argues that individuals and firms make decision based on different criteria thus enhancing the Diffusion of Innovation (DOI), Perceived Characteristics of Innovating (PCI), and the framework developed by Compeau, Meister, and Higgins [7] to propose a framework for strategic adoption\nsuit the context of profit-oriented organisation. However, future works are still needed to modify, develop measures, empirical examine, and validate the framework....
The debate on the factors which contribute to economic development is always timely. In our contemporary economic environment, innovation and knowledge creation play a very important role. Both are primary sources of economic growth and industrial change. Both, also, could face the future economic challenges and guarantee a better life to all of us.\r\nIn this paper we use patent data to describe and measure innovation and knowledge creation in Greece. Generally, the description and measurement of innovation and knowledge creation is a difficult and rather complex task. Empirical research in this field uses R&D based indicators and patent data in most cases. Patents are the main and formal product- result of R&D activities inside firms. Firms develop patents in order to make profits, and these patents are also indicative of the forthcoming new products and procedures that will be introduced in the market.\r\nOur analysis shows that most patents are protected by Greek individuals and foreign- owned firms. On the contrary, the participation of Greek firms in patenting is very low. At the same time, the Greek-domestic patent activity is widely dispersed among the eight broad technology sectors, while the respective foreign activity rather follows the international pattern, with its technologies focusing on medical or veterinary science and hygiene. In general, innovation and knowledge creation in Greece are characterized by a traditional technology orientation as a result of the existing industrial structure, where a large part of patents is related to the construction industry and the agricultural sector....
Perception is not taken into account at its true value by the research work on organisational transformation.The aim of this publication is to put forward an analysis of the critical first stage of organizational transformation (first phase). We think there is a link between the first stage of transformation, its perception by the actors, and the success of the implementation of the project. We therefore put forward a conceptual model, which we shall illustrate with two case-studies in information systems and a discussion....
This study explores the relationship between strategic reactiveness (SR) and Entrepreneurial Management (EM) tendencies of SMEs sector within the states of Melaka and Johor in Malaysia. This research considers that strategy-related variables are competitively aggressive and adaptive. Strategic planning allows organizations to anticipate changes and create strategic options for those changes. It is commonly perceived that SR will have a positive relationship with EM. Respondents for this research include CEOs, owner-managers and entrepreneurs. Data was collected by distributing questionnaire to 200 small and medium-sized enterprises selected randomly from both the services and manufacturing sectors. This paper will explore and explain the concept and variables related to the research as well as brief demographic descriptions of the respondents....
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