Current Issue : July-September Volume : 2011 Issue Number : 3 Articles : 1 Articles
The paper basically based on the secondary date and is a honest attempt of the researcher to find the results. The findings of the paper are concluded with the increasing trend of fast food industry in India. Despite the challenges and problems of the fast food industry in India it has recorded phenomenal growth during last decade. The fast food industry has captured the customers of the age between 20 to 35 in a larger scale, but still the Indian culture is attached to the cultural cult and traditional approach towards the purchasing, hence India fast food industry has to think to overcome the problem of cultural and traditional approach effect on the minds of the customers. The scene of the fast food industry in India has a chance to grow in a faster rate, as of today Indian customers are thinking to buy and eat the products of the fast food industry because it is very convenient and very easily available to the customers....
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