Current Issue : January-March Volume : 2023 Issue Number : 1 Articles : 6 Articles
This report focuses on the analysis of the impact of Shanghai Starbucks Reserve Roastery opening. It can help Starbucks understand clearly the impact and shortcomings of this event on the future development of the company, and help Starbucks develop better in the future. The Starbucks coffee company, founded in 1971, is the world’s leading retailer of special coffee, bakery and Starbucks brand owners. Its retail products include 30 kinds of the world’s top coffee beans, hand make espresso coffee, a variety of coffee hot and cold drinks, fresh and delicious pastry foods, and a variety of coffee machines, coffee cups and other commodities. This report includes a questionnaire survey of primary information and some data from other websites of secondary information. There are six parts in this report. First is introduction; there will summary of the contents of the report. Then is analysis of customer satisfaction, newly developed products, competitiveness of Shanghai Starbucks Reserve Roastery and future development prospects. The third part is the evaluation of all objectives. The fourth one is the conclusion objectives and gives some recommendation of company. Then, there are the references, and finally the appendices....
In recent years, the frequent occurrence of corporate scandals in Chinese companies has upturned the question of why top management teams in a country with collectivist values, which stress a group-oriented outlook, would make decisions that do not consider everyone affected by them. Previews literature suggested that cultural values and political ideology influence top corporate managers’ choice of Corporate Social Responsibility (CSR) strategy for their firms through their CSR mindset. Reviewing environmental issues and cases in countries with different cultural, social, and political identities and philosophies, this study investigates the validity of these arguments. The study has adopted the traditional literature review approach to developing a discussion about the influence of cultural values, philosophies, and socio-political systems on CSR. Nineteen scholarly articles were consulted to establish the connection between CSR and cultures, with eleven selected for this paper, much of which reached conclusions based on interviews. The use of the framework presented here can potentially improve our understanding of the collectivist and individualist philosophies and how they influence CSR and top managers’ ethical decisions. However, much work remains to be done. Specifically, new theory development work and empirical research are both necessary....
The aim of the exploratory study was to gain an understanding of the key uses and features from those who use project management software to better understand user benefits which in turn aids in choosing advertising language for specific target audience segments for better targeted marketing campaigns. In addition to a literature review, the exploratory research in this study was conducted via an online survey which was distributed via social media and direct messages to organizations working in project management. The findings and understanding gained from this paper contribute to the overall understanding of management software consumer habits and benefits sought, which can then be used in strategic marketing campaigns in terms of advertising copy language or in the selection of targeted marketing channels to improve the delivery of a message to the intended audiences. Project managers in this study stated that they want to see why they should use a particular software and what benefits they would gain by using it as compared to current project management software offerings and work methods. Interestingly, it was found that none of those that responded went to trade shows or have a relationship with their project management software company representatives. The literature review and survey results suggest that it is essential for project management software companies to explain how the software can be utilized for various purposes by multiple and different types of customers and, thus, it is very important for those creating software to do market analysis, or understand their target market, so they’re able to reach them effectively which means understanding the key benefits customers seek and use these in targeted advertising campaigns. The larger impacts of the findings would be on the efficiency of marketing campaign planning for employees in software development, as well as those working in advertising....
This study tries to show the importance of measuring the performance of companies by the method of Economic Value Added (EVA: Economic Value Added). Economic value added is currently considered an effective measure for evaluating the performance of unlisted companies. Four companies were selected and their performance was measured using the EVA method for a period from 2016 to 2021. At the end of the analysis carried out, the results were as follows: net destruction of value, i.e. a negative EVA for the following companies: The National Electricity Company (NEC), The National Railway Company of Congo (NRCC) and the Commercial Company of Port and Transports (CCPT). On the other hand, a positive EVA is a creation of value for Water Distribution Company (WDC). The destruction of value is attributable to endogenous factors such as a constant deterioration in the return on the labor factor, negative operating results and low profitability of this capital employed. But also by exogenous factors including in particular the lack of good governance practices: ethics and transparency which are also essential for the achievement of performance. Transformation requires not only a new allocation of financial resources but also the search for consistency between effectiveness, efficiency and effectiveness....
The purpose of this paper is to explore the applicability of AI marketing for creating datadriven marketing strategies. Notably, the paper illustrates the existing circumstances of artificial intelligence in marketing practice. Besides, this paper argues for awareness of AI for customer satisfaction, employing AI to improve positioning, applying AI for accurate decision-making, and utilizing AI for sales, cost, and risk reductions. Lastly, this paper compares the applicability of AI marketing within two major regions from four regions identified in the study. A two-step approach was used to address the research question. First, a systematic literature review was conducted to identify the knowledge gap. Second, primary research through a survey study was conducted. Respondents of the primary study were represented by 367 marketing practitioners with 22 different marketing professions, representing 11 countries from 18 different industries, mainly from the Baltic and Caucasus regions. Based on findings and analysis, conclusions, limitations, and concepts for the future study were highlighted. The findings synthesized AI drivers, barriers, and outcomes in marketing. Further, outcomes confirmed a positive relationship with unitizing AI marketing in long-term strategic marketing planning. The paper offers practical guidance to the companies or inspires marketing leaders to use AI in data-driven marketing strategies. It has a significant value due to the complexity of the current marketing environment, whether micro or macro. Marketing Practitioners are searching for added value to prove the applicability of AI marketing in everyday strategies for decision-makers....
Creativity has become an essential indicator of the competitiveness of nations, but there is still a lot of space left for discussion when it comes to the definition of creativity. Through reviewing the relevant literature to the definitions offered by different scholars, this paper uses Mel Rhodes’ “4Ps Model,” which takes the four influential factors (Process, Personality, Product and Press/Place) in displaying creativity into consideration to define “creativity”. Studying and categorizing the contestants in the National Industry-Related Skills Competition in Taiwan with John Holland's Types of Personality, this paper tries to understand the connection between creativity in participants’ products and their personalities with their various reflections and reactions on the designed examination questions. The result concludes that the directions given by the examinations will be read differently when they meet the people with different personalities, which further influences the performance of creativity. After comparing and contrasting the outcome for the competition and the personality inventory test, the direct relation between personality and creativity is demonstrated....
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