Current Issue : July-September Volume : 2024 Issue Number : 3 Articles : 5 Articles
This research aimed to describe the characteristics of the factors that influence consumer behavior in food markets and supermarkets. The study was based on the theories of consumer behavior through the approaches outlined by Maslow and Mang'unyi and Govender. The research shows the results of the study conducted on the consumers of Peruvian markets and supermarkets located in Lima, the capital of Peru. The factors that influence consumer behavior when shopping are described, such as the proximity of the establishment, friendliness, quality, family atmosphere, prices, and perception. The methodology was based on a mixed, cross-sectional, and non-experimental approach, applying surveys to 400 consumers of food markets and supermarkets. The information obtained was corroborated by interviews with market traders, supermarket stockers, and marketing and economic experts. The results of the surveys conducted indicate that there are personal, cultural, and psychological factors that influence the decision-making of consumers of food markets and supermarkets. The results showed that personal factors have the greatest impact on consumer decisions, as confirmed by the majority of the population surveyed. In conclusion, this study has contributed to a better understanding of the factors that influence consumer behavior in food markets and supermarkets. The findings obtained can be useful for merchants and entrepreneurs in designing marketing strategies and making business decisions....
Enhancing the capacity of a luxury brand to stir a deep connection with customers has always been the focus of practitioners in the luxury industry. This study explores the potential role of social media in converting attachment with a luxury brand into desirable marketing outcomes. The relationships between “luxury brand attachment,” “motivation,” “social media usage,” “word-of-mouth,” and “purchase intention” are examined to understand the drivers and outcomes of luxury brand attachment in social media. A questionnaire was administered to a sample of 341 social media users on various platforms. Data were analyzed using SPSS and Amos. The results revealed that the most important attribute generating luxury attachment in social media is the capacity of a luxury brand to show prestige and status. The direct relationship between luxury brand attachment and purchase intentions is nonsignificant. A stronger attachment to a luxury brand does not entice direct intention to purchase it unless certain motives drive consumers’ luxury engagement in social media. These insights can guide marketing managers in creating effective strategies for their luxury products....
The fast-food service industry in the United States is highly competitive, with numerous players contending for consumer attention and loyalty. In this context, businesses must provide exceptional service quality to differentiate themselves, and attract, and retain consumers. This abstract examines strategies and approaches for enhancing service quality in the United States fast-food industry. This study begins by identifying the key service quality dimensions pertinent to the fast-food industry, such as responsiveness, dependability, tangibles, empathy, and assurance. These dimensions provide a framework for evaluating and enhancing fast-food establishments’ service quality. Employee training and development is an essential strategy for improving service quality. Staff members who are well-trained, knowledgeable, and possess outstanding interpersonal skills can provide efficient and personalized service, resulting in increased customer satisfaction. Training programs should emphasize product knowledge, communication skills, conflict resolution, and customer-centricity, leadership potential and dynamics of emotional labor play in employee engagement and satisfaction among other factors. Service quality post Covid-19 pandemic and integration of technology also play an important role in enhancing service quality. Implementing user-friendly ordering systems, self-service terminals, and mobile applications can increase the speed and accuracy of order processing, thereby minimizing wait times and errors. In addition, digital platforms can facilitate communication and feedback exchange between consumers and the business, allowing for prompt problem resolution and personalized customer engagement. In summary, price, courteousness, cleanliness, care, speed of service, and food consistency all contribute to service quality. By prioritizing these strategies, fast-food restaurants can differentiate themselves from rivals and cultivate long-term customer loyalty, ultimately resulting in business expansion and success....
This paper considers the case where price instability is brought about by demand shocks where unlike most of the earlier literature it was due to supply instability. The results are based on a classical welfare economics framework as this is the case for much of the analysis on price instability. Our conclusions are very different from those derived from the earlier literature that includes the recent work by Schmitz & Chegini (Schmitz & Chegini, 2020), Schmitz (Schmitz, 2021). We show that there can be a net gain from price instability. Given that both consumers and producers prefer price instability, there is no need for storage. Hence, storage leads to a second-best situation. The debate over whether the private or public sector should engage in storage does not arise. Our results clearly show that the net cost and benefits from a stabilization policy critically depend on the nature of the price instability....
The COVID-19 pandemic has significantly impacted the retail industry, with a surge in online shopping. This systematic literature review examines the latest research on the impact of the pandemic on ecommerce, with a focus on the behaviour of online retail consumers. The motive behind the study: The COVID-19 pandemic has led to a significant increase in online shopping, as consumers have been forced to stay home and avoid in-person contact. There needs to be more research on the impact of COVID-19 on ecommerce, and this study fills this void by providing a comprehensive overview of the latest research on this topic. he voids in the literature makes this study important once the existing literature on the impact of COVID-19 on e-commerce is limited and needs to capture the latest trends in online consumer behaviour fully. Methodology in the study: The study uses a systematic literature review to identify and synthesise the most relevant research on the impact of COVID-19 on e-commerce. The review includes studies published in peer-reviewed journals, conference proceedings, and other academic sources. Findings: The study found that the COVID-19 pandemic has led to several changes in online consumer behaviour, including 1) A significant increase in online shopping, particularly for essential goods and services. 2) A shift towards mobile commerce, as consumers increasingly use their smartphones to shop online. 3) A greater focus on convenience and delivery speed, as consumers are less willing to wait in line or go to the store. 4) There is a growing demand for personalised shopping experiences, as consumers want to find the products they want quickly and easily. Conclusion: This study concludes that the COVID- 19 pandemic has significantly impacted e-commerce, and these changes are likely to persist even after the pandemic. Businesses need to adapt their strategies to meet the needs of the new online shoppers. The study also found that these changes are likely to persist even after the pandemic. That suggests that ecommerce is here to stay and that businesses need to adapt their strategies to meet the needs of the new online shoppers....
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