Current Issue : April - June Volume : 2013 Issue Number : 2 Articles : 5 Articles
The purpose of this study is to investigate the relationships between the hospitality workforce and certain job\r\nsatisfaction factors. It also addresses what aspects of a position an employee believes to be valued and important.\r\nA total of 17 attributes were collected and used from each member of 24 properties. Factor analyses were used\r\nto determine the subsets of employee job satisfaction and satisfaction with workforce diversity. MANOVA was\r\nperformed to determine the differences between job-satisfaction factors, overall job satisfaction, and retention\r\naccording to workers� age, gender, native language, and racial-ethnicity. A relationship between satisfaction with\r\nworkforce diversity and overall satisfaction was investigated using simple regression analysis. The findings revealed\r\nthat women are more attached to their work than men are. Tenured workers consider their employment important in\r\nterms of belonging to the society and the community. Workforce diversity plays a more important role among those in\r\nmanagement positions than it does for subordinate employees. Employees who are a part of the major racial-ethnic\r\ngroup in the workplace tend to have a more sensitive attitude toward workforce diversity....
Greenland International School is an International Baccalaureate (IB) school started by an Egyptian elite group of young parents in 1994. The school first started with a few kindergarten classes in a small rented villa in Cairo''s high-class district of Mohandessin.\r\n \r\nAs time passed, the small villa was no longer able to accommodate for the increasing inflow of children, meanwhile, the owners also wanted to expand the kindergarten classes to offer a full service program for preparatory and secondary schooling. This need obviously obligated the establishment of newer and bigger premises for Greenland. However, finding an affordable location with reasonable distance from Mohandessin was nothing but an easy task for the owners, especially at a time when real-estate and land prices were considered to be at their maximum. \r\n\r\nThree years later, precisely in September 1997, the schoolââ?¬â?¢s building was established in Geziret Mohamed; a poor neighborhood of the underprivileged district of Imbaba. Although this location was accompanied by many challenges, it was chosen because of primarily two reasons: firstly, because of the proximity of distance to Mohandessin and to Greenland kindergarten, (where many parents send their children already), and secondly because of the affordable price per square meter of land. Not only the schoolââ?¬â?¢s owners believed that Geziret Mohamed is a good deal with regards to price and distance, but also and more importantly, they saw a nurturing environment in which they could establish community-based work as a fundamental part of education in Egypt.\r\n\r\nIn 2004, the schoolââ?¬â?¢s administration founded the Green Land Charity Association with a starting capital of 35,000 Egyptian pounds collected from the donations of the schoolââ?¬â?¢s shareholders, aiming to implement eight environmental, educational and health development non-profitable projects in Geziret Mohamed. This study takes the ââ?¬Ë?Mostwasaf projectââ?¬â?¢ as an example of an award-winning community service project undertaken by Greenland students. This project was aimed at renovating, cleaning and equipping a small local hospital all by mere efforts of Greenland students. It received ââ?¬Ë?The 2007 Robert Blackburn International Awardââ?¬â?¢ for the best community service project among 2167 IB schools in 125 countries and attended by 582,000 students from different nationalities. (GPIS, 2007-2008).\r\n\r\nThis case focuses on analyzing the community-based initiative introduced by the schoolââ?¬â?¢s staff and students. It also takes a close look at their management process for renovating and restoring the small charity hospital serving the community. The purpose of this study is to highlight the main lessons learnt that could serve as a model for business and corporations to follow in other poor and deprived areas in the MENA region. This model is believed to help businesses and corporations realize a sustainable approach to development in a win-win relationship with the local community...
The study tries to evaluate the service quality of a Nigerian Airline with objectives to determining what\r\nconstitutes the service variables in the Nigerian air transport Industry, how satisfied are the passengers\r\nwith the services of the above mentioned airline and suggest to managers of these airlines on how to\r\nimprove and promote satisfaction level of passengers. Data was collected from the respondent using a\r\nwell structured questionnaire to discover the perception of the passengers of the airline under study.\r\nThe ââ?¬Å?SERVQUALââ?¬Â model was utilized to analyze and determine the service quality gaps between the\r\ncustomerââ?¬â?¢s expectation and its perception of the service attributes. It was discovered from the result\r\nthat aerocotractors airline exhibited a good service quality in the empathy, responsiveness and the\r\ntechnical dimension of their services but the reliability; tangible dimension needs a lot of improvement\r\nand generally a mean score of -5.71 showed a poor service level. On this ground, recommendations\r\nwere made for airline managers to improve the service that exhibited a below expectation level of\r\nservice and regular survey of their performance from their customers should be carried out to stay\r\ninformed with the current needs of its passengers....
This study uses expectancy theory in an experimental setting to explain student motivation in adopting e-Learning technology. Data gathered from 173 students, having classroom exposure to e- Learning technologies, suggest that expectancy theory is appropriate for evaluating and understanding a student''s motivation to adopt an e-Learning technology. On average, students considered information acquisition as the most attractive outcome of an e-Learning technology. Further, empirical evidence suggests that e-Learning technology adoption is more likely to succeed 1) when the technology is perceived by students to be in their best interest, and 2) when students perceive that reasonable efforts will result in successful adoption....
The issue of rebranding institutions of higher education has attracted little attention in\r\nscholarly publications. However, intense competition in the higher education market has\r\nforced institutions to modify elements of their brands. The current study seeks to shed light\r\non the challenges of undertaking a rebranding exercise in an institution of higher education in\r\nBotswana, a context which is under researched. The purpose of the current study is to\r\nestablish the perceptions of students of the University of Botswana regarding its brand equity\r\nfollowing the rebranding exercise. A structured questionnaire was administered to a sample\r\nof 336 University students majoring in business. Overall, the results showed that the brand\r\nequity of the new logo was lower than that of the old logo. The results of the paired t-tests\r\nrevealed that students tend to recall and recognize the old logo more than the new logo.\r\nStudents are also attracted, affectionate and attached to the old logo more than the new one.\r\nSince rebranding can erode some of the important aspects of an existing brand, it has to be\r\nimplemented cautiously. Importantly, effective communication is critical to inspire students\r\nto embrace the new logo and their perceptions need to be tracked periodically in order to\r\nestablish whether the desired brand image has been generated....
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