Fresh produce has increasingly become an important part of people’s diet. However, the loss of fresh produce in the supply chain
has existed for a long time and is difficult to overcome. Some companies use their own information management systems or use
information systems built by other companies to release and manage fresh agricultural product information in a timely manner,
thereby reducing product loss caused by the “bullwhip effect.” However, this will also bring pressure on construction costs and the
risk of information leakage. Based on the evolutionary game model, this paper conducts process modeling and analysis on the
behavior of enterprise groups participating in information sharing. It is concluded that the greater the difference between the
income obtained through information sharing and the cost of building information system, the higher the likelihood of enterprises
participating in information sharing. In addition, the greater the profit from the construction of information platform, the smaller
the profit of “free rider,” and the smaller the risk of information leakage, the greater the enthusiasm of enterprises to participate in
information sharing. Finally, some suggestions are proposed from the perspective of maximizing supply chain benefits.
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