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Inventi Impact - Business Research & Reviews

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    Journal Scope:

    Quarterly published in print and online ‘Inventi Rapid/Impact: Business Research & Reviews’ publishes high quality unpublished as well as high impact pre-published research and reviews catering to the needs of researchers and professionals. This journal invites theoretical and empirical scholarly papers and case studies relating to broad fields of accounting, banking, finance economics, management, marketing, business law and related disciplines.

  • OPTIMAL INVESTMENT PROBLEM OF INSURANCE COMPANY WITH CONSUMPTION AND TRANSACTION COSTS UNDER POWER UTILITY FUNCTION
    Silas A Ihedioha*, Bright O Osu    Download Full Text

    This study considers the risk reserve of an insurance company to follow brownian motion with drift and tackle an optimal portfolio selection problem of the company. The investment case considered was insurance company that trades two assets: the money market account (bond) growing at a rate rt ...

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  • THE RISE AND FALL OF DALDA
    Venkatesh Ganapathy    Download Full Text

    This case study details the rise and fall of a popular brand of vanaspati in India called as Dalda. The brand was so popular that Dalda became synonymous with manufactured ghee. But over the last few years, rising concerns about the deleterious health effects of hydrogenated fat/ vanaspati has dented the market for Dalda. When Dalda launched refined vegetable oils, it could not make a sufficient d...

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  • THE CRISIS FACED BY NESTLE LIMITED WITH RESPECT TO MAGGI NOODLES
    Venkatesh Ganapathy*    Download Full Text

    This case details the crisis faced by Nestle India with respect to its flagship brand Maggi Noodles. The Maggi brand enjoyed a strong reputation and has been popular in India for more than two decades. Yet the way the company handled the crisis was far from satisfactory. Consumers felt cheated and scared. The health claims made by the company proved to be hollow. After the crisis, the company made...

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  • COMPETENCY BUILDING IN BUSINESS SCHOOLS THROUGH INDUSTRYACADEMIA PARTNERSHIP
    Venkatesh Ganapathy*    Download Full Text

    Increased enrolments in business schools are reflective of business trends in India in the period after 1991 when major economic reforms were unleashed. Structural changes in India’s economy marked by a greater contribution of the services sector to GDP has expanded the job market in India leading to massive employment opportunities in the services sector. A MBA degree offers students wider expo...

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  • QUALITY SERVICES AND CUSTOMER SATISFACTION
    Masoud Zavarei, Kamyar Kavosh, Iraj Saee Arsi    Download Full Text

    The research study was about the quality of service and customer satisfaction in Mashad Carpet Company where the definitions of both the independent and the dependent variables were discussed. The purpose of the study was to analyze whether quality services are provided in this company and how it has influenced customer satisfaction. The objectives of the study were to find out the factors influen...

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  • THE STUDY OF FACTORS THAT EFFECT ON CUSTOMER LOYALTY
    Masoud Zavarei    Download Full Text

    Service quality, switching barriers and brand image are the major antecedents of customer loyalty and loyal customers may buy more and accept higher prices. Based on the theoretical model, a comprehensive set of hypotheses were formulated and a methodology for testing them was outlined. These hypotheses were tested empirically by questionnaires to demonstrate the applicability of the theoretical m...

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