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Inventi Rapid - Business Research & Reviews

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    Journal Scope:

    Quarterly published in print and online ‘Inventi Rapid/Impact: Business Research & Reviews’ publishes high quality unpublished as well as high impact pre-published research and reviews catering to the needs of researchers and professionals. This journal invites theoretical and empirical scholarly papers and case studies relating to broad fields of accounting, banking, finance economics, management, marketing, business law and related disciplines.

  • EFFECT OF AUDIO-VISUAL ADVERTISEMENTS ON CONSUMERS CONSUMPTION ATTITUDE
    Abhijeet Gupta*, P L Patidar    Download Full Text

    Audio-Visual advertisements are those sensory objects or images which initiate or stimulate and reinforce learning. Visual advertisements are instructional that can be seen, but cannot be heard. Audio advertisements are instructional that can be heard but not seen. Audio-visual advertisement is relatively new and under researched area of advertising. Despite its growing popularity, few research st...

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  • THE IMPACT OF INSURED SATISFACTION ON INCREASING SALES IN INSURANCE AGENCY
    Masoud Zavaree*    Download Full Text

    The study aimed at assessing the effect of insured satisfaction on increasing sales. The study was mainly looking at quality services of “zavaree agency” of “razi insurance company”. From the study researcher identifies that most of respondents are educated and also the insured are satisfied. They are aware of insurance service. Some of respondents tell us that they receive short message, ...

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  • SMARTER THE HUMAN OUT OF US, BETTER AND SHARPER THE CONSULTANT OUT OF US
    Devansh Mehta*    Download Full Text

    Advising or in current fad Consulting has always been demanding and lucrative profession, being dreamed by not only few but many management graduates. Consulting during some decades has been mostly looked upon to deal with the changing dynamics of doing business. More and more companies are knocking at the doors of good and astute business consultants, to seek advice on increasing Below The Line (...

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  • THE STUDY OF FACTORS OF SUCCESS IN INSURANCE INDUSTRY: CASE STUDY: ASIA INSURANCE
    Masood Zavaree    Download Full Text

    From the study researcher identifies that most of the insureds believe that relationship between them and asia insurance is very cordial.Also we find out from insurance personnel responses that claims are only rejected when they are not valid. Some of respondents made us to understand that they do receive complement from their insurers on their birthdays, children’s birthdays and also during fes...

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  • INNOVATION AND THE SUCCESS OF FEMALE ENTREPRENEURS IN BUSINESS
    Kim Piew Lai, Robert Jeyakumar Nathan    Download Full Text

    This study investigates the characteristics of innovation and its influence as a success factor for female entrepreneurs in Malaysia. It starts by presenting an extensive review of literatures in the area of entrepreneurship, particularly focusing on women entrepreneurs. Purposive sampling, namely snowball sampling method is used to collect data from small and medium enterprises owned by female en...

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  • DESIGNING AN EFFECTIVE COMPENSATION SYSTEM
    Vedvyas Dwivedi, Harsh Modha*    Download Full Text

    An organization understands that effective compensation and benefit plans are critical to success in today’s highly competitive business environment. A shortage of qualified talent and demand for more stringent executive accountability and long term commitment has been increased. Compensation is the cornerstone of any organization’s talent management strategy. It drives lone term planning for ...

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